1. Day 5 Ethos Review Cesar Chavez Evaluating Sources' Ethos
I can evaluate how an author creates ethos (establishes credibility).

2. Agenda Thank You for Arguing Ch. 5 Due Ethos Review
QUIZ
Ethos Review
Read Cesar Chavez “He Showed Us The Way”
Annotate for Ethos
Complete Rhetorical Triangle
Evaluate sources for Ethos
How do your sources establish their credibility?
Homework: Read TYFA Ch. 6
Agenda

3. Ethos: A Review Ethos: Argument by Character
The speaker establishes credibility by
showing his/her experience
showing his/her expertise
showing his/her trustworthiness
using expert testimony
using reliable sources
If time, we will watch this quick video! ;)

4. But FIRST…
A speaker must demonstrate decorum before he or she even has a chance to establish credibility.
Decorum is the first ethical tactic.
The art of fitting in.
Showing proper decorum means acting “the way the audience expects you to act – not necessarily like your audience.”

5. Decorum: The art of the appropriate
Deliberative Argument is not about the truth, it’s about choices, and persuasive decorum changes to match the audience.
In other words, decorum is about following the audience’s rules.
In order to use decorum, you should adapt the way you present yourself (your dress, language, etc.) based on your audience and the occasion.

6. Other Important Terms Aporia Dialysis
Expressing real or simulated doubt or perplexity. Admitting ignorance eases your audience and aligns their thinking to yours.
Ex. ““To be, or not to be: that is the question. Whether ‘tis nobler in the mind to suffer The slings and arrows of outrageous fortune, Or to take arms against a sea of troubles, And by opposing end them?”
Dialysis
The spelling out of alternatives, or presenting of “either-or” arguments that lead to a conclusion.
Ex. “If you remember it, I have said enough, if not, my words will not provoke you.”

7. Ethos: An Analysis

8. Read Cesar Chavez’s “He Showed Us The Way”
Annotate the text for Ethos with your groups.
On Large Post-it paper, glue or tape both pages of Chavez’s speech.
Next, work with your group members to highlight the places that Chavez uses ethos.
Finally, annotate in the margins of your large paper and analyze how Chavez’s ethos contributes to his overall purpose.
Complete a Rhetorical Triangle for this piece.
REMEMBER: You will need to research the context in order to understand the text fully.
After determining Chavez’s purpose, explain how he used ethos to develop his argument.

9. Exit Slip Evaluate your research paper sources for Ethos.
How do your sources establish their credibility?
Homework: Read TYFA Ch. 6