Presentation is loading. Please wait.

Presentation is loading. Please wait.

The Marketing Case Study

Published byShavonne Thomas Modified over 5 years ago

Similar presentations

Presentation on theme: "The Marketing Case Study"— Presentation transcript:

1 The Marketing Case Study
Situation Analysis AUDIT Current situation What sort of organisation are you dealing with? Is it large or small – how many employees are there? What does it do – the core business? Where does it operate? Who are the key players? How long have they been there? MKT 213 Marketing Case Study

2 MKT 213 Marketing Case Study
Company organisation How is the company controlled? How are decisions made? MKT 213 Marketing Case Study

3 Organisation strategy/policies
What are their aims? What are the key current strategies? Are there any future plans? MKT 213 Marketing Case Study

4 MKT 213 Marketing Case Study
Company finances What is the general situation with the company's finance? Is it profitable? MKT 213 Marketing Case Study

5 MKT 213 Marketing Case Study
Company location Where is the company situated? Is there more than one site? Does this cause logistical issues? MKT 213 Marketing Case Study

6 MKT 213 Marketing Case Study
Company Workforce How many are there? Over how many sites? Role of UNIONS? What sort of age groupings/nationalities Education and Training? Skills? MKT 213 Marketing Case Study

Download ppt "The Marketing Case Study"

Similar presentations

April Training The Executive Business Simulation

April Training The Executive Business Simulation
NFA – EFA & the Crisis National Framework Agreements were traditionally important in times of crisis A recent development on the European level Are the.

NFA – EFA & the Crisis National Framework Agreements were traditionally important in times of crisis A recent development on the European level Are the.
KTP Background UK-wide programme UK-wide programme meet a core strategic need and identify innovative solutions meet a core strategic need and identify.

KTP Background UK-wide programme UK-wide programme meet a core strategic need and identify innovative solutions meet a core strategic need and identify.
Selection Sort 345012 641532. 345012 6 41532 345012 64 1532.

Selection Sort
motivational techniques

motivational techniques
Approaches to HRM A2 Business Studies. Aims and Objectives Aim: Understand different approaches to HRM Objectives: Explain the internal and external influences.

Approaches to HRM A2 Business Studies. Aims and Objectives Aim: Understand different approaches to HRM Objectives: Explain the internal and external influences.
Going further together Adoption of Skills Manager Products John Gwynne Professional Development Services Manager.

Going further together Adoption of Skills Manager Products John Gwynne Professional Development Services Manager.
Business Studies Business Studies is the study of exactly how businesses work, analysing activities such as marketing, production, HRM, finance and management.

Business Studies Business Studies is the study of exactly how businesses work, analysing activities such as marketing, production, HRM, finance and management.
Foundations of information systems

Foundations of information systems
Functions of Management BDP301. Learning Goals  Describe management styles and responsibilities  Compare different types of ownership.

Functions of Management BDP301. Learning Goals  Describe management styles and responsibilities  Compare different types of ownership.
1 Management Consultancy People Scope. 2 Management Consultancy Our ROLE involves working with organizations in all sectors to improve their performance.

1 Management Consultancy People Scope. 2 Management Consultancy Our ROLE involves working with organizations in all sectors to improve their performance.
Results of the Thematic Monitoring Group 2 Development of Skills within Companies, particularly SME’s.

Results of the Thematic Monitoring Group 2 Development of Skills within Companies, particularly SME’s.
Employee Training The value of training to a business.

Employee Training The value of training to a business.
-concepts - Functions - Features - challenges. Some definitions…  Human resource management (HRM), or staffing, is the management function devoted to.

-concepts - Functions - Features - challenges. Some definitions…  Human resource management (HRM), or staffing, is the management function devoted to.
Selection Sort 345012 641532. 345012 6 41532 345012 64 1532.

Selection Sort
Background Federation that have 30,000 members in metal, auto and electrical Company based unions Mainly companies with more than 300 employees Work with.

Background Federation that have 30,000 members in metal, auto and electrical Company based unions Mainly companies with more than 300 employees Work with.
Strategic Compensation

Strategic Compensation
Porters Value Chain By Katie & Katie.

Porters Value Chain By Katie & Katie.
1-1 School of Computing – Management Continuous Assessment - Written Assignment Boundaries -  Due Date for hand-up – Dec 14 th 2009 – Final Lecture Session.

1-1 School of Computing – Management Continuous Assessment - Written Assignment Boundaries -  Due Date for hand-up – Dec 14 th 2009 – Final Lecture Session.
Level 3 Administration Business Functions 1. Functional areas These are likely to include: Finance Marketing Production Sales Human Resources Customer.

Level 3 Administration Business Functions 1. Functional areas These are likely to include: Finance Marketing Production Sales Human Resources Customer.

Similar presentations

Ads by Google