1. Media Portrayals of Nature
How does media influence how we perceive nature?

2. Natural environments, and the experiences available to us there, are portrayed in many different ways. Often these representations are based on the ideas of those presenting the image, or the impression they want us to develop of a place, activity and, in some cases, product.

3. Types of Media Television Radio Newspapers Advertisements Magazines
Images
-paintings
-photographs
Song
Dance
‘Dreamtime’

4. Personal Interest Groups
MCA: Mountain Cattlemen's Association
Slogans “Mountain cattlemen care for the high country” & “Alpine grazing reduces blazing”.
Have a lengthy cultural history since European settlement, however are ecologically disastrous.

6. Advertising
Glamourised descriptions of adventure emphasising excitement and challenge.
The Great Outdoors
Getaway
Survivor
Crocodile Hunter

8. Advertising http://www.youtube.com/watch?v=Gm4eCGxfv4Q

9. Advertising Cont.. To sell products To create fashion trends
Solo: Thrill seeking and extreme adventure to impress the viewer.

12. “We love our Lamb”!!!

14. Task…. Collect 3 media images that include the natural environment.
What does the image show?
In your opinion, what is the purpose behind using the image?
What effect would these images have on the reader?