1. FINAL PROJECT
ORIENTATION, REQUIREMENTS, & SCHEDULE

2. FINAL PROJECT: INTRO !! Group work !!
Goal: Each group must find a topic related to Taiwanese cultural and creative industries, and to raise a promotional plan for the topic in order to “glocalized” such CCI topic, i.e., to promote the localized/Taiwanese concept to the whole world. The promotional plan must be based on the big data analysis and interpretation. The plan must be creative, inspiring, and practical.
Evaluation criteria:
Knowledge of CCI content display 25%
Knowledge of Big data analysis 25%
Creative marketing/promoting plan 25%
Writing ability (for written report) / Speaking ability (for oral presentation) 25%

3. FINAL PROJECT: REQUIREMENTS
Topic:
Must be about cultural and creative industries
Must be localized in the Taiwan context.
Must aim at “glocalize” the topic.
Analysis:
Must implement knowledge of big data.
Must use big data database (元智大學社群媒體分析平台 & 網路大數據分析引擎)
Must analyze Volume of internet posts (網路聲量), Word Of Mouth Marketing (口碑分析), Sentiment Analysis(情感散佈圖), Word Clouds (文字雲), Topic Network (主題網路), and/or more.
Suggestion:
Must provide a promotion plan 行銷策略規劃
Must give concrete products, plans, steps, and/or explanations.
Poster. Flyer. Video. Commercial. Ad. SOP 作業程序 (step by step manual). Product (產品成品)….etc.
The project must be presented & written in ENGLISH!!!
Since the topic is about Taiwan, the data you are searching may be in Chinese. You must transform your understanding to English.

4. FINAL PROJECT: IMPORTANT DATE
Oral presentation: In Wednesday, June 20th, 2018
NO MAKE-UP PRESENTATION
Written paper due: To my mailbox before Wednesday, June 27th, 2018
Portal upload due: by the end of Wednesday, June 27th, 2018
LATE SUBMISSION WILL NOT BE ACCEPTED FOR GRADING