1. CASE STUDY From Windmill Festival to Rock Festival
SPORTS AND ENTERTAINMENT
CASE STUDY From Windmill Festival to Rock Festival
Think Critically
How did the 2nd Wind Ranch become the location for major entertainment events?
List ways the four functions of management might be used to prepare 2nd Wind Ranch for the Comstock Windmill Festival.
What entertainment suggestions can you make for the 2nd Wind Ranch that will not commercialize the entertainment venue?
Visit the Windmill Festival on the Internet and describe the links that are included on the web site.
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2. Performance Indicators
EVENT PREP Sports and Entertainment Marketing Management Team Decision Making
Performance Indicators
Understand the challenges faced by Rice University Athletic Department.
Devise strategies to attract new target markets to Rice University.
Define events throughout the year to attract new customers to Rice University.
Describe promotional strategies for the entertainment events and Rice football games.
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