1. Target market for Toyota Prius

2. Target Market B2B Customers Fleet and corporate buyers Car resellers
Buy for hire/rental or company fleets
Car resellers

3. Target Market CONSUMERS Demographics B2C Male or female
30-50 years old
Married--full or empty nest, but with family responsibilities
Affluent, well-informed, educated
Higher managerial, administrative, or professional occupations
Upper middle class
Own a home

4. Target Market CONSUMERS Geographics Urban areas or large cities
(areas that experience more traffic congestion with environmental concerns)

5. Target Market CONSUMERS Psychographics
Early Adopters/Technology Pioneers
First on the block to own the technology and embrace it
Environmentally Friendly
Want to do something to change the environment and their impact on
Value Conscious
want high fuel economy, low maintenance costs, and affordable price

6. Segmenting Based on Product Benefits