1. Explore the Auction Option
How realtors and auctioneers can team up for success

2. Selling Property Through Auction Means. . .
Quick Turnaround Time
No Contingencies
A Good Commission
Atmosphere of Excitement

3. Real Estate Auctions are Growing

4. Auction Industry Research Study
Total Auction Revenues: $270.7 Billion

5. Benefits of Auctioning Real Estate
Top 10 List

6. Top 10 List
1. The ability to differentiate listings and make the property stand out amid rapidly increasing numbers of available properties in the marketplace.

7. Top 10 List
2. The ability to reach the true value of the property.

8. Top 10 List
3. The elimination of property showings.

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4. The ability to sell real property “as is, where is” with no post contract contingencies (i.e., financing, repairs).

10. Top 10 List
5. The ability to bring the seller pre-qualified bidders and buyers.

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6. The ability to bring the seller qualified and valid offers at a specified time.

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7. The ability to create an active bidding process vs. the passive process inherent in traditional sales approaches.

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8. The ability to accelerate the marketing process and eliminate carrying costs associated with stagnant private listings.

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9. Selling a property through auction can enhance your customer base.

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10. Auctions offer clients and customers new selling and purchasing options.

16. What Type of Real Estate Should Be Sold at Auction?

17. Selling the Seller Education Quote Industry Statistics
Dispel Misconceptions
Quote Industry Statistics
Explain the Auction Process

18. Traditional vs. Auction
Marketing Real Property – Benefits to the Seller
Traditional Listing
Auction Listing
Differentiation
Listed with other offerings
Focus on each property separately
Value
Price is negotiated down
Price is negotiated up
After the Sale
Post contract contingencies
Sold “as is, where is”
Pre-Qualification of Potential Buyers
May be contingent on financing
All bidders are pre-qualified
Presenting the Offer
Each offer negotiated over time
Multiple offers negotiated at once
Process
Passive
Active
Time
Variable
Fixed

19. Consumers Respect Auctioneers
Categorized as. . .
Professional
Knowledgeable
Friendly
Respectful
Trustworthy
Refined

20. Teaming Up with an Auctioneer
Consider current alliances
Ask for referrals

21. Team Up with an NAA Auctioneer
Go to for a list of auctioneers
NAA members are committed to excellence and fairness
NAA members abide by a code of ethics that protects consumers against unfair business practices
NAA offers the Accredited Auctioneer Real Estate designation

22. Impacting Your Bottom Line

23. Impacting Your Bottom Line
Earn Commissions as a. . .
Referring agent/broker
Cooperating agent/broker
Listing agent/broker

24. Benefits of Teaming Up for Success
Expand the base of business for both organizations
Accomplish the seller’s goal
Provide diversification in the marketplace
Strengthen consumer confidence
Breathe new life into the real estate market
Create a win-win situation for both the auctioneer and the broker

25. Explore the Auction Option