1. M A R K E T O V E R V I E W

2. REACH

3. 65% 35m OF THE ADULT POPULATION CONSUME MAGAZINE MEDIA EACH MONTH
THAT’S
PEOPLE
Source: PAMCo Jan 2018 – Dec 2018

4. 23m ADULTS READ PRINT MAGAZINES EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

5. 25m ADULTS READ MAGAZINES ON DIGITAL DEVICES EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

6. 7m ADULTS READ MAGAZINES ON DESKTOP EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

7. ADULTS READ MAGAZINES ON A MOBILE DEVICE EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

8. ADULTS READ MAGAZINES ON TABLET EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

9. ADULTS READ MAGAZINES ON PHONE EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

10. MAGAZINE MEDIA MONTHLY REACH
Source: PAMCo Jan 2018 – Dec 2018

11. AUDIENCE

12. MAGAZINE MEDIA MONTHLY REACH BY age
millions
4.7
0.8
4.0
5.8
1.3
4.7
5.5
1.2
4.4
5.9
1.6
4.3
5.1
1.5
3.6
4.2
1.6
2.2
2.9
1.4
0.8
Source: PAMCo Jan 2018 – Dec 2018
GB adults 15+

13. MAGAZINE MEDIA MONTHLY REACH BY gender
millions
14.3
8.8
10.1
19.9
14.6
13.9
Source: PAMCo Jan 2018 – Dec 2018
GB adults 15+

14. MAGAZINE MEDIA MONTHLY REACH BY gender
Source: PAMCo Jan 2018 – Dec 2018

15. MAGAZINE MEDIA MONTHLY REACH BY social grade
millions
20.9
14.1
15.7
13.4
9.3
8.3
Source: PAMCo Jan 2018 – Dec 2018
GB adults 15+

16. MAGAZINE MEDIA MONTHLY REACH BY employment status
millions
15.2
9.7
11.5
4.7
3.3
3.6
7.8
6.5
3.6
2.6
1.2
2.3
1.0
0.6
0.8
Source: PAMCo Jan 2018 – Dec 2018
GB adults 15+

17. 66% OF MILLENIALS (16-34) CONSUME MAGAZINE MEDIA EACH MONTH 36% 56%
12%
52%
Source: PAMCo Jan 2018 – Dec 2018

18. 64% OF ABC1 MEN CONSUME MAGAZINE MEDIA EACH MONTH 38% 48% 20% 40%
Source: PAMCo Jan 2018 – Dec 2018

19. 79% OF ABC1 WOMEN CONSUME MAGAZINE MEDIA EACH MONTH 56% 60% 17% 54%
Source: PAMCo Jan 2018 – Dec 2018

20. 69% OF FAMILIES CONSUME MAGAZINE MEDIA EACH MONTH
(WITH CHILDREN IN HH)
CONSUME MAGAZINE MEDIA EACH MONTH
42%
58%
12%
53%
Source: PAMCo Jan 2018 – Dec 2018

21. AD SPEND

22. £776 million spent on magazines in 2017
SHARE OF UK ADVERTISING EXPENDITURE 2017
£22,191m
TOTAL AD SPEND
£776 million spent on magazines in 2017
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: AA/WARC Expenditure Report, April 2018

23. SHARE OF UK DISPLAY ADVERTISING EXPENDITURE 2017
£14,391m
TOTAL AD SPEND
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: AA/WARC Expenditure Report, April 2018

24. 1 3 4 5 CLOTHING + ACCESSORIES £70M COSMETICS + PERSONAL CARE £46M
HOUSEHOLD EQUIPMENT +DIY
£36M 4 5
LEISURE EQUIPMENT
£25M
MOTORS
£23M
Source: NMR January – December 2017

25. Top Magazine Advertisers1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20
Source: Nielsen AdDynamix

26. FORECAST (AA/warc)
Magazine media ad spend by platform 2015–2018
£m, Current prices
941
877
776
710
664
Source: Advertising Association/WARC Expenditure Report (November 2018 release)

27. CIRCULATION

28. AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)
Source: ABC January – June 2018 (consumer titles)

29. ENGAGEMENT

30. Engagement scores Print Digital
88%
92%
Agree that reading magazines is time well spent
81%
85%
Trust what they read in magazines
72%
72%
Feel a close connection with magazines
71%
72%
Think that magazines offer them something they can’t get elsewhere
Source: PAMCo Jan 2018 – Dec 2018

31. MAGAZINE READERS SPEND AN AVERAGE OF
106 MINS
17 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

32. …CONSUMING MAGAZINE MEDIA EACH MONTH
MEN /
WOMEN
SPEND AN AVERAGE OF…
87 MINS
117 MINS
17 MINS
17 MINS
…CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

33. MILLENIALS (16-34) SPEND AN AVERAGE OF
83 MINS
15 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

34. ABC1 MEN SPEND AN AVERAGE OF CONSUMING MAGAZINE MEDIA EACH MONTH
87 MINS
18 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

35. ABC1 WOMEN SPEND AN AVERAGE OF CONSUMING MAGAZINE MEDIA EACH MONTH
118 MINS
18 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018

36. FAMILIES (WITH CHILDREN IN HOUSEHOLD) SPEND AN AVERAGE OF
89 MINS
17 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Jan 2018 – Dec 2018