1. What is Media Literacy?

2. What is Media Literacy?
It provides a framework to access, analyze, evaluate and create messages in a variety of forms--from print to video to the Internet. Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
(Media Literacy, pg. 190)

3. What is Brand Loyalty?
Brand loyalty is the tendency of consumers to continue buying a specific brand's product or service, despite the competition.

4. Brand Logo Alphabet How many can you get?

5. Answers-Brand Logo Alphabet
A: All B: BUBBLICIOUS C: CAMPBELLS D: DAWN E: EGGO F: FRITOS G: GATORADE H: HEBREW NATIONAL I: ICE J: JELLO K: KOOLAID L: LYSOL M: M&M’S
N: NILLA WAFFERS O: OREO P: PEZ Q: Q-TIPS R: REESE’S S: STARBURST T: TIDE U: UNCLE BEN’S V: V8 W: WISK X: XTRA LAUNDRY SOAP Y: YORK Z: ZEST

6. What do you notice?

7. Five Key Questions of Media Literacy
1. Who created this message?
2. What creative techniques are used to
attract my attention?
3. How might different people understand
this message differently than me?
4. What values, lifestyles and points of
view are represented in, or omitted from,
this message?
5. Why is this message being sent?
(Center for Media Literacy, 2007)