1. Verizon Wireless Sponsor
Creating a Brand Image

2. What We’re Doing
Verizon Wireless is set to release the newest cell phone to the market, named The Brink.
We named this phone such because it is pushing the bounds of what an cell phone is meant to do.
Sponsorship Opportunities
We are looking for a celebrity to be the face of our phone and promote this phone throughout the following time:
Promotion = September 2014 to May 2015
Release = June 2015

3. The Phone
The highly advanced Brink features the A9 chip with 64–bit architecture, the Touch ID fingerprint sensor, Holographic keyboard, a new 32–megapixel day/night sensor camera, a new Face Time HD camera, ultrafast LTE wireless*, iOS 8.2, 64 bit processor, and 5 kb internal storage, user app feature. Yet it’s as thin and light as ever.

4. The Sponsor
Someone who is successful or on the verge of great success.
Someone able to work with the scheduling demands of this launch.
Someone who resonates well with the age demographic 12 – 29.
Someone who exemplifies the lifestyle that best fits the features of this phone.

5. Schedule Demands 4 commercial shoots 25 Launch Parties
November, February, April, May
25 Launch Parties
October - May
12 Planning Meetings
1 per month, 2 in December, 2 in March

6. What I Need From You
Choose a celebrity to be your client: You are acting as their Agent
You must make a PowerPoint to convince me that your celebrity client is the best fit for the Verizon campaign.
Celebrity Status – Brand Image
Age Demographic Fit
Busy Lifestyle
Able to meet demands of contract

7. What I Need From You Highlight how your celebrity has become famous.
Give examples of how you know your celebrity will continue to stay popular
How do you know the age demographic likes this person?
Do they have a clean reputation?
Use all statistics that show how they have become famous
Box Office Sales, Championships, MVPs, Awards, Financial Impact

8. What I Need From You
Give accounts of why your celebrity client is better than anyone else
Your client must be able to make all meetings, commercials, and parties.
Be able to defend your client if they have any transgressions in there past.