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Connects users with DFW Event Information

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1 Connects users with DFW Event Information
CBS OWNED Connects users with DFW Event Information Concerts-Festivals-Sports-Comedy-Family-Performing Arts-Nightlife DFW Opt-Ins to the Dedicated Eventful 1,925,316 DFW Opt-Ins to the Monday Weekly Events Guide: 85,296 Chris Corson Source: Google Analytics, 2016. 1

2 TO THEIR TARGET AUDIENCE
CONNECTS BRANDS TO THEIR TARGET AUDIENCE Eventful’s proprietary recommendation engine delivers highly relevant experiences and products We learn what consumers crave and have built a unique 1-to-1 trusted relationship with our audience Demand it!®, our patented crowd-sourcing social media platform empowers consumers 2

3 DFW Opt-Ins to the Dedicated Email: 1,925,316
ADVERTISING OPPORTUNITIES | DEDICATED Personalized, targeted campaigns that effectively reach your audience DEDICATED HIGH IMPACT 100% CUSTOMIZABLE 100% SHARE OF VOICE CHOOSE FROM A VARIETY OF TEMPLATES TO BEST FIT YOUR GOALS! Eventful’s proprietary modeling technology combined with exclusive messaging to an engaged community drives awareness and results . 25,000 s: $1,125 50,000 s: $2,250 Investment: Includes One Filter TARGETING HHI AGE GENDER LOCATION FILM GENRE MUSIC GENRE ENTERTAINMENT PREFERENCES PREVIOUS CAMPAIGN RESPONDERS DFW Opt-Ins to the Dedicated 1,925,316 $45 with 1 Filter/$40 Net CPM per deployment

4 ONLINE BANNER DISPLAY Investment: EVENTFUL.COM Graphics
ADVERTISING OPPORTUNITIES | ONLINE DISPLAY Reaching highly engaged consumers seeking entertainment-related information ONLINE BANNER DISPLAY EVENTFUL.COM Desktop & mobile 25,000 impressions: $250 50,000 impressions: $500 100,000 impressions: $1,000 Investment: Graphics SKIN, 728x90 & 300x250 Highly anticipated weekly newsletter sent every Monday showcasing concerts, new movie releases, community events and the hottest blockbusters at their favorite theaters.

5 WEEKLY EVENTS GUIDE 85,296 SPONSORSHIP TARGETING
ADVERTISING OPPORTUNITIES | CONTENT DISTRIBUTION Consumers keep in the know with weekly newsletters WEEKLY EVENTS GUIDE Highly anticipated weekly newsletter sent every Monday to consumers planning their leisure time, recommending popular concerts, sports, and events in their local markets. 85,296 OPT-IN SUBSCRIBERS SPONSORSHIP SKIN, 300x250 or 300x600 TARGETING AGE GENDER LOCATION (ZIP or CITY) ENTERTAINMENT PREFERENCES

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7 Budget: $1,500 32,127 s deployed to Adults 21+, DFW, Hispanic Speaking Case Study 7,634 “Opens” “Clicks” Clicks on “Tickets” Contact: Chris Corson,


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