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Cyber Clean Product Pitch
BY DOMINIC LAM
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Technology Has Advanced
Old Technology Was Bulky Immobile Unusable Without Connecting to a power source
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Cyber Clean Comes in a 500g resealable container
Flexible and adjustable Giving easy access to clean electronics such as in between keyboard keys and computers.
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Projected Sales From Two Years Ago
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Last Years Projected Sales
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Actual Sales From Two Years Ago
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Last Years Projected Sales
Business is beginning to stagnate
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Results Of Market Research
Products that are time consuming to clean Effective where normal cleaning tools are ineffective
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Awareness Cyber clean currently lacks effective marketing
90% of people did not know what Cyber Clean was
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Cyber Clean Business Strategies
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Price Skimming Cyber Clean is a fairy unique product
There are no competitors which sells a similar product Cleaning with something other then convenient tools makes the product seem premium
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Psychological Marketing
Selling Cyber Clean for $7.99 instead of $8 Gets into the head of customers that the price its not that expensive It’s Only $7.99 Not $8
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Promotional Marketing
Discounts give customers incentive to buy Cyber Clean If customers are using discount code that they have seen online, it is an indication that people are viewing the advertisement
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Distributors Cyber Clean is distributed through three main online retailers
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Plans For Future Growth
Move to new distributers Electronic Retailers
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Leaf Care It is all natural solution.
Safe to use on all sorts of plants No risk of getting harmful chemicals on your hands
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Cyber Night Has similar properties to the original Cyber Clean
Has florescent substance inside For cleaning fun, any time of the day
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Promotional Strategies
Cyber Clean needs product awareness It will be created through social media advertising and banner advertising
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Targeting Children With Advertising
Parents more often then not give children what they want Parents Give Their Children Cyber Clean Children Asks Parents To Buy It Children Say Looks Cool Children Hear Product
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TV Advertising Advertisements running when there are lots of families watching During 6-9Am and 4-9Pm
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Radio Advertisements From 6-8 Am and 2-9pm when children are driving around with their cars
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Biggest Competitors P & G
Highest grossing company in cleaning industry Turned over 55 Billion last year
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Competitors Shamwow A niche cleaning tool which effectively is absorb split liquids
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Political Factors Australia has strict sourcing and distributing laws
Negatively affects the cost of sourcing raw ingredients
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Economical Factors Can be positive or negative
Negative if looking in third world market Positive if first and second world market
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Social Economical Factors
Targets lower and middle class people The target market is quite lazy This is a positive for business
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Technology Factors Technology is growing rapidly
It brings forth new opportunities for businesses
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Legal Factors Legislation does not limit Cyber Clean to harshly
Not positive and not negatively
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Environment Factors Cyber Clean is all natural
So Cyber Clean is not affected by Environmental factors
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Return On Investment Sale Price = $7.99/Unit
Contribution Margin = $6.99/Unit Return on Investment = After Units Sold
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Thank You For Your Time
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