1. Everything is an Argument.
No, it’s not.

2. Audience? A letter to Editor Letter to public official
Letter to manufacturer
Letter to an organization
Letter to foreign official

3. The Toulmin Paragraph Model
Topic
Opposing viewpoint. (Counterclaim)
Claim
Support paragraphs
Opposition’s main evidence.
Refutation of Opponent’s main evidence
Connect to higher universal issue/abstract concept or call to action
 Toulmin Model of argumentative paragraph development.

4. Appeals: Ways of connecting to the reader.
Logos: Logic
Ethos: Reputation of the source (Employment/Education/Experience)
Pathos: Emotional (Sympathy)

5. Points of Support Details: Anecdote Statistic Quote
Rhetorical Question
Analogy
Scientific or historical fact
Allusion

6. Logos, Ethos or Pathos? Anecdote (Includes hypothetical scenario)
Statistic
Quote
Rhetorical Question
Analogy
Scientific or Historical fact
Allusion