1. Data Transforming Remember: Please sit with your groups.
Download the lab files from the course website for Feb. 3

2. Today’s Objective Review Descriptive Statistics Transforming
Transform to normal distribution
Reverse Score
Sum Score

4. Some Things Cannot Be Directly Measured
Ex. Love. How could you measure love?
Brand Loyalty
Q_1: Please state your agreement: "It is important that I wear designer label clothing rather than store brand labels?
Q_2: Please state your agreement: "Designer clothes are one of the most important ways I have of expressing myself“
Q_3: Please state your agreement with the statement: "The quality of the merchandise I buy is more important than the brand label"
1 = strongly disagree
2 = disagree
3 = Somewhat disagree
4 = Neither Agree nor disagree
5 = Somewhat agree
6 = Agree
7 = Strongly agree

5. Scenario
Based on the data collected from the students in this statistics course at Auburn University, make a composite score of the three Apparel questions to find a measure of brand loyalty.

6. Your Turn!!! 
See if there is any data that needs to be reversed scored.
Once all the variables are going in the same direction, make a composite score.
Run descriptive statistics on the composite variable and make sure it is normally distributed.

7. Measures 0 = strongly disagree 1 = disagree 2 = Somewhat disagree
Q_1: Please state your agreement with the statement: "The most important part of dining out are the conversations I have with my dining party“
Q_2: Please state your agreement with the statement: "The least important part of dining out is the quality of the meal“
Q_3: Please state your agreement with the statement: "The most important part of dining out is the speed at which the meal comes to the table."
0 = strongly disagree
1 = disagree
2 = Somewhat disagree
3 = Neither Agree nor disagree
4 = Somewhat agree
5 = Agree
6 = Strongly agree