1. Science Communication and Social Media
Edyta Zielinska Science Writer, Media Relations
Tim Mosca Associate Professor, Neuroscience + Twitterer extraordinaire

2. Science Communication and Social Media
Why should you bother publicizing your research?
How does Media Relations help publicize your research
Social media for scientists
Why is it worth my time (and how much time)?
How do I get on it?
How do I grow my community?

3. Why Work with Public Relations to Publicize my Research?
It’s an exercise in storytelling.
Telling your scientific narrative simply and evocatively can:
help you write better grants
help explain your science on the fly
help you create better posters and meeting presentations
Why do this?
Interest researchers from another field – potential future collaborators
Attract talented students or fellows
Start conversations

4. Example

5. Media Relations Toolbox
Embargoed Press Release or Pitch
Press Release
Direct Pitch
Potential Payoff
Research Brief
Social Media
Effort

6. Process Contact us early
Send your manuscript acceptance letter THE SAME DAY you get it:
This gives us the widest range of options for promotion
Some journals publish your manuscript online a day or two after acceptance – unless we ask them to hold it
Gives us enough time to prepare a press release for your work
Gives reporters enough time to interview several sources and write up their piece

7. What’s the role of social media?
The role of traditional media is fundamentally changing.
More people get their news and information from social media than traditional outlets.
Implications:
The tools PR offices have relied on have fewer returns
BUT, everyone can be a publisher, anyone can grow an audience/community
The Jefferson community can play an important role in getting our own message out more broadly, if we participate
#JeffersonResearch