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Unit 3 – Assignment Two Task One
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Introduction In this task I will be……. (describe what you will be talking about in this task)
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What is market research?
Define what market research is What is primary market research? Give some examples What is secondary market research?
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Focus Group & Pepsi Describe what focus groups are
Explain how Pepsi used a focus group Who did they ask? What was the general response from the focus group? What product did they launch as a result?
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Sampling and Pepsi Describe what sampling is
Explain how Pepsi used sampling What product did they launch as a result? How successful was the product? Tell a story – give some facts/figures from the case study Where did they conduct the sample?
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Observations – Pepsi Explain what observations are
Who did Pepsi observe and with what? What was the outcome of this observation? What product did Pepsi launch ? Was it successful? Give facts/figures from the case study
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Internal sales data - Pepsi
What is internal sales data? How did Pepsi use this? What facts/figures do you have to support this? Overall, what was the outcome of this market research?
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Summary What have you found out?
Give a general overview of Pepsi and the market research they used
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