1. Optimizing sds for openstack
Jason brown, emc
Ben silverman, mirantis

2. Jason brown Job: ScaleIO Product Marketing Manager
Mission: Driving ScaleIO + OpenStack education and adoption with customers and community
15 years in tech
Experience in ENG, PM, and PMM
EMC Elect 2016

3. Ben silverman Job: Cloud Architect at Mirantis
Mission: Make magic from unicorn tears and kitty glitter to architect OpenStack solutions.
Prior to Mirantis, Architected and Engineered first OpenStack cloud at American Express (Icehouse) with instances.
Member of Performance and Scale OpenStack Group

4. Why we’re here To talk about software-defined storage (SDS)
To talk about how automation of SDS helps with optimization
To talk about various deployment methods for SDS and how they can help
To show how our products help with the above topics
To answer your questions
To have fun!

5. Traditional storage challenges
High
SPEND
on Storage
Hardware
Inability to
SCALE
to Meet
Demands
RIGID
Acquisition & Deployment Models
Vendor
LOCK-IN
Lack of
Data Center
AGILITY

6. What is sds? SDS = SDS Controller Software + Server-Based Storage
No proprietary hardware components
Custom ASICs, chipsets, CPUs, etc
Runs on multiple (physical or virtual) instances
Standalone / autonomous system
Storage services
Data persistence
Source: IDC, WW Software-Defined Storage Taxonomy, 2016

7. 50% COST SAVINGS SDS Benefits Flexible Software CLOUD Hardware
Decouple
Software
from
Hardware
Lifecycle
Flexible
Procurement
Path to
CLOUD
Leverage
Industry
Standard HW
50% COST SAVINGS
Source: Gartner 2015

8. architecture of sds It’s like the Ben & Jerry’s of storage!
Source: IDC, Worldwide Software-Defined Storage Taxonomy 2016

9. .NOW Trends: CEO/CFO Goals: Storage Only Hyper-Converged
Information/data
Make $$$
Resource Availability
Save $$$
Storage Only
Price/Expense Pressure
Reduce Risk
x86
x86
x86
x86
x86
IP Network
Web/Cloud Scale validation
.NOW
x86
x86
x86
x86
x86
x86
x86
x86
x86
x86
IP Network
Hyper-Converged
Protection
Mngmt
Sharing
x86
x86
x86
x86
x86
Operational Change
Islands of SAN’s
x86
x86
x86
x86
x86
20% - 40% ROI
IP Network
x86
x86
x86
x86 OR
Capex/Opex$$$$$
30% - 60% ROI
Proprietary & Purpose Built HW
Tech Refresh/Capex Cycles
$$$$
Data Migrations
Capacity Planning

10. What is EMC scaleIO?
Software that uses application servers to create an elastic, scalable, and resilient Server SAN at a fraction of the cost and complexity of traditional SANs
Installs on industry-standard x86 servers that run databases, hypervisors, or any other applications
Aggregates application servers’ local disks
Add storage and/or compute on the fly
EMC® ScaleIO® is software defined storage designed with enterprise-grade resiliency to deliver, scale-out, block storage using commodity hardware. ScaleIO provides the scalability, elasticity, flexibility and performance needed to meet the demands for whatever comes next. It is also a key building block in next generation hyper-converged systems.
ScaleIO agent
(minimal footprint)

11. Scaleio consumption choices
Software
VCE VxRack
Node
VCE VxRack
with FLEX Nodes
Software Defined Maximum flexibility
Lowest Risk, Highest Value, Lowest TCO
Ultra Scale-Out SDS
Scale-Out Block Storage
Turnkey Software Defined IaaS
Software Only
Complete flexibility
End user supplies server
End user supplies switch
End user supplies rack
HW + SW Bundle Package
High degree of flexibility / choice
End user supplies switch & rack
Fully productized platform
VCE factory integrated & logically configured
VCE Support & lifecycle assurance
EMC ScaleIO has delivered upon the promise of software-defined, scale out, block storage on standard server hardware with extreme performance, massive scale and superior elasticity. Now you can choose how you wish to consume ScaleIO. There are 3 Consumption Models available.
ScaleIO Software: Ultra Scale-out SDS
Software Only
Complete flexibility
End user supplies server
End user supplies switch
EMC
Offers Prof. Services
Provides L1-L3 support
Provides dashboard and CLI
VxRack Node: Scale-out Block Storage Node
HW + SW Bundle Package
High degree of flexibility/choice
Supports both SAN.Next and Infrastructure.Next Use Cases with a DIY approach
VCE
Sells server
Dashboard, CLI and Web UI
VCE VxRack: Turnkey Fully Engineered Solution
Fully integrated Application platform
Primarily Infrastructure.Next Use Case
Selects & validates components
Sells server & switch
Prof Services included
Provides L1 & L2 support
VCE Vision & Onrack for mgmt.
Provides L3 support for ScaleIO
BUILD BUY
CONSUME
MANTAIN

12. Sds best practices
Determine cloud workloads first (your mission), then architect SDS.
Assess the performance requirements of the above workloads for your mission (write performance/replication factors/location).
Create separate front and backend storage networks if required.
Forecast initial capacity and growth.
Prepare for cultural shift in storage operations.
Create new ongoing capacity planning strategy.
Business Requirement
Budget ?
Do you need Ceph cluster for day to day operation or SPECIAL 
Technical Requirement
What applications will be running on your storage
What type of data will be stored on your storage?
Should the ceph cluster be optimized for capacity and performance ?
What should be usable storage capacity ?
What is expected growth rate ?
How many IOPS should the cluster support ?
How much throughput should the cluster support
How much data replication ( reliability level ) you need ?
• What to optimize for? – Cost – Performance

13. Automation leads to optimization
Mirantis Fuel
Fuel is an open source deployment and management tool for OpenStack.
Mirantis Fuel Plugin for EMC ScaleIO
Enables deployment and configuration of Mirantis OpenStack, along with deployment of a ScaleIO cluster as a storage backend.
Developed as an OpenStack community effort and approved as an OpenStack project under the Big Tent governance model, it provides an intuitive, GUI-driven experience for deployment and management of a variety of OpenStack distributions and plug-ins.
GUI driven Scale IO configuration, carries throughout all control plane and compute nodes deployed initially as well as future deployments.

14. What about ceph? Multi-purpose (Ceph) vs. purpose-built (ScaleIO)
Object store (Ceph) vs. native block (ScaleIO)
Tradeoffs = Overhead
Performance, performance, performance
Go here for more:

15. Sds & Server san: the time is now
Server SAN market is projected to GROW
$50B
by 20262
Server SAN is projected to have a
23% CAGR
from 2012 to 2026, with faster growth from 2014 to 2020 of
38% CAGR
Traditional enterprise storage market is projected to decline by
Wikibon strongly recommends that CTOs & CIOs initiate Server SAN pilot projects in 2015,
LOW COST or HIGH PERFORMANCE
particularly for applications where either
is required.2
16% CAGR
1Gartner, How to Determine Whether Software-Defined Storage Is Right for Your Organization, Julia Palmer, 13 July 2015
2Wikibon, Wikibon Premium Report: Server SAN , David Floyer, 15 July 2015
Server SAN is projected to have a 23% CAGR from 2012 to 2026, with faster growth from 2014 to 2020 of 38% CAGR
Traditional enterprise storage market is projected to decline by 16% CAGR 
“In 2017, more than 40% of Global 2000 enterprises will be involved in POC studies for SDS solutions compared with 17% today.”1

16. Next Steps Visit EMC.com/ScaleIO AND
VCE.com/products/hyper-converged/VxRack
Watch the ScaleIO / Ceph battle! 
where you’ll have access to whitepapers, videos, demos etc.
 Download
Free & Frictionless version of ScaleIO
1.  Visit EMC.com/ScaleIO where you’ll have access to whitepapers, videos, demo’s etc.  (
2.  Join the ScaleIO product Community 
3.  Download the Free & Frictionless version of ScaleIO  download/scaleio.htm
4.  Reach out to local sales team. 
Join the ECN ScaleIO Product Community
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