1. Elementary PowerPoint 4: Media

2. What is MEDIA?

3. Media is about messaging
Media is about messaging It refers to the communication of information through various ways.

4. If you had an important message to share with the people in our community, how would you share it?

5. Different types of media
There are three main types of media:
Paid media - Publicity or awareness that has been paid for or purchased, such as advertising (TV, print, online) or direct mail campaigns
Owned media - Communications managed through your own platforms, such as your website or social media platforms
Earned media - Editorial coverage or mentions reported by third parties, such as news organizations, social media channels not owned by you or word of mouth
Media can also be classified as old media or new media

6. Old Media
Old media or traditional media includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers
Key characteristics:
- Typically one-way communication
- Delivered at a specific time (i.e. the 6:00 p.m. news)
- Limited geographic reach
- Strives to maintain journalistic integrity and standards

7. New Media
New media is content that is easily accessible on devices through the internet, such as online sources and social media platforms
Key characteristics:
- Interactive (two-way)
- Guided by the user
- Borderless
- Operates in real-time (immediate)

8. The News Media
The news media play an important role in contributing to a healthy democracy
It is their job to inform citizens about current affairs and ensure that our politicians are honest and open, and are held responsible for their actions

9. Do you consume news. Why or why not
Do you consume news? Why or why not? If so, where do you get your news from?

10. Facts vs. Opinions
In most cases, the news media provides factual coverage to inform the public without letting opinions (biases) interfere
The news media also produces opinion pieces or editorials, where their editorial team, or columnists or pundits will openly share their opinions and analysis (commentary)

11. Opinion or Fact?
The government is to blame for the out-of-control housing market
The government has invested $29 million for supplies and resources to help reduce costs for parents and teachers to deliver B.C.’s new curriculum
The best way to support families is to increase support for childcare
The graduation rate has increased 2% among B.C. students over the last two years

12. Why is it important to know the difference between fact and opinion?

13. The Roles of News Media in an Election
Report on the events and developments of an election
Provide a way for parties/candidates to share their messages and ideas
Provide a way for citizens to communicate their concerns and opinions
Promote debate between the candidates/parties
Advertise the election process to voters
Report on the election results

14. British Columbia News Sources

15. Why is it important to read multiple sources of news?