2. -50% 144 96 128 NEW 311 187 273 234 OLD Child Mom 46oz 46oz and 48oz
Introduce Project
State objective
WIC Background
Pregnatn, Breastfeeding, and Postpartum Women
46oz and 48oz
64oz
-50%

3. Assumption
Actual
90% ?
70% ?

4. Methodology
By State (because they all had different dates/tansitions)
By Week – for better detail (not enough data)
List Issues
OZs

5. * Transition – Jan | Before - 46oz Can & PET | Now - 64oz PET
-90%
-90%

6. * Transition – Jan | Before - 46oz Can & PET | Now - 64oz PET
-83%
-94%
-89%

7. * Transition – Jan | Before - 46oz Can & PET | Now - 64oz PET
-29%
46%
48%
126%

8. * Transition – May to Aug | Before - 46oz PET | Now – 46oz PET & 64oz PET
-59%
-80%
-71%
Although we kept Mom business, we still had almost 70% drop in sales
-68%
-62%

9. * Transition – May to Aug | Before - 46oz PET | Now – 46oz PET & 64oz PET
40%
199%
160%
164%
257%

10. Transition – Jan to Apr | Before - 46oz Can | Now – 64oz PET & 11
* Transition – Jan to Apr | Before - 46oz Can | Now – 64oz PET & 11.5oz CONC
-79%
-84%
-87%
-96%

11. Transition – Jan to Apr | Before - 46oz Can | Now – 64oz PET & 11
* Transition – Jan to Apr | Before - 46oz Can | Now – 64oz PET & 11.5oz CONC
106%
54%
104%
150%

12. Transition – Jan to Apr | Before - 46oz Can | Now – 64oz PET & 11
* Transition – Jan to Apr | Before - 46oz Can | Now – 64oz PET & 11.5oz CONC
174%
704%
302%
29%

13. * Transition – May to Aug | Before - 46oz PET | Now – 64oz PET
-63%
-93%
-87%
-85%
-98%

14. * Transition – May to Aug | Before - 46oz PET | Now – 64oz PET
192%
126%
84%
212%
447%

15. (oz with WIC) – (oz without WIC)
-86% -96%,-79%
-78%
-98%,-59%
136%
40%,447%
302%
29%,704%
-36%
-72%,-13%
86%
79%,96%
78%
59%,98%
52%
28%,82%
58%
22%,88%
(oz with WIC) – (oz without WIC)
oz with WIC
$158,248
$156,961

16. Assumption
Actual
90%
86%
70%
78%