1. Types of Media
Aim: What are the different types of media used in advertising ?
Do Now: Interpret Don Draper’s quote answering the question, “What is advertising?”

3. What is Advertising
Advertising is any paid promotion of an idea, good, or service by an identified sponsor.
An example of an idea would be ________________
An example of a good would be ________________
An example of a service would be ________________

4. What is Advertising?
When companies are deciding on what promotion method will be effective in reaching their target market, advertising offers many possibilities.
With a variety of media options, there is flexibility in delivering the message.

5. What is media?
Media are the agencies, means, or instruments used to convey advertising messages to the public.
The four types of media are:
Print
Broadcast
Online – ( & social media )
Specialty - transit

6. Types of Media –Print Media
Newspapers –
Generally a local medium allowing an advertiser to target hometown customers
Geographically selective and inexpensive
Effective for local businesses

8. Print Media Magazines - More regional and national in scope
Larger number of subscribers
Ability to select a specific audience
Magazines can be industry specific

11. Print Media Continued Outdoor Advertising -
Consists of billboards found inside stadiums and on roadways
Offers the ability to geographically select an audience
Major disadvantage is that the message must be short, concise and appealing

14. Print Media Continued Direct Mailing- Can be printed or electronic
Good way to keep current customers aware of new products, services, or upcoming sales
Enables advertisers to be highly selective when targeting a particular audience
Disadvantage is that it can yield a low level response in relation to items sent. Also has an image problem. Junk mail!!!

15. Broadcast Media Radio - Reaches a segmented audience
Low cost and can communicate in many settings
Major disadvantage is that is does not broadcast a visual image

16. Broadcast Media Continued
TV -
Major advantage is sight, sound, and motion
Can target an audience based on a specific program
Product Placement- ads scripted into movies and TV
Major disadvantages:
the cost, a 30 second commercial can run from $200,000 to $600,000
Clutter

17. TV- Media http://www.youtube.com/watch?v=M1HXXcVFySM

18. Online Advertising
Banner ads and special advertising messages through personal s
advantage: is number of “hits” to site can be counted
disadvantage: not everyone has computers

19. 5 Companies That Transformed Advertising In 2013
Read the Forbes article about Buzzfeed and answer the questions.
Complete the Tasty activity and share with the class
h2U74

20. Review What are the different types of media used to advertise?
What are some examples of print media?
What are some examples of broadcast media?
What is a disadvantage to online advertising?