1. Advertising Across Platforms
Lesson 6
Advertising Across Platforms

2. Lesson Objective
At the end of this lesson we will have considered how male and female deodorant/antiperspirant products are marked on the television.

3. Task
Create and complete a table in your books, like this, to detail the codes and conventions used to market deodorant/antiperspirant products to males and females.
MALE PRODUCT CODES AND CONVENTIONS
FEMALE PRODUCT CODES AND CONVENTIONS

4. Advert 1 Advert 2 Advert 3 Advert 4 Advert 5 Advert 6
Task: Female products
Watch the following adverts, taking notes on
Use of slogans
Use and placement of text
Font type, size and colour
Where the product is placed
The image(s) that accompany product
Use of sound/dialogue
Advert 1
Advert 2
Advert 3
Advert 4
Advert 5
Advert 6

5. Advert 1 Advert 2 Advert 3 Advert 4 Advert 5 Task: Male products
Watch the following adverts, taking notes on
Use of slogans
Use and placement of text
Font type, size and colour
Where the product is placed
The image(s) that accompany product
Use of sound/dialogue
Advert 1
Advert 2
Advert 3
Advert 4
Advert 5

6. Plenary
What sort of codes and conventions did you find running throughout the male adverts?
What sort of codes and conventions did you find running throughout the female adverts?
Why is there a difference between the two? What does this suggest about the stereotypes being made about men and women?
What do advertisers assume men want? Women want?