1. For SLC’s, please bring your sketchbook properly managed including all warm-ups, Thumbnail Sheets,
Rough Draft Sheets, sketches, etc.

2. “The complexity of modern marketing
is only going to keep increasing.”
Noah Brier, Percolate Global Marketing

3. Marketing Campaign & Advertisement Deliverable Preface:
You and your group are equal partners in a business venture. You are designing and creating a
prototype that will change the future for the good of humanity. Your group will then market, or
advertise, your prototype to sell for what could be millions of dollars that you could reinvest into
your company.
Marketing Campaign & Advertisement Deliverables:
Assorted Marketing Campaign Components (Toolset for a maybe successful business venture!)
15-second Video Advertisement / Concept Analysis
Logo with Tag Line (come up with a company name)
Prototype

4. CALENDAR
Week 1: Prototype
Week 2: Video Ad
Week 3: Logo
*These are not concrete and may be staggered to avoid panic, but lessons will be intro’d in this order.
As always, critiques will be sprinkled throughout and assessments will be in the form of
informal feedback (one-on-one, in class) and formal feedback (class critiques).

5. What is a marketing / advertising campaign? 
Think of a marketing campaign as a promotion created to reach a specific goal with a beginning and an end date.
The most important part of creating a campaign is defining a clear and concise goal.
The more specific you are when setting your goal, the greater chance you’ll have of actually achieving it. The specificity will help focus your tactics and save you time.
(these words were stolen)

6. Due date: May fluctuate, but think Exhibition Night.
Please note:
Exhibition Night is November 16th.
This is an Office Hours kinda project.
Important! This lab is also used by Juniors.
Don’t forget to:
Delegate responsibilities and do it democratically. Each person in your group should contribute as equally as possible! You may share deliverables, but someone must take
most ownership in the end. The video ad will hopefully be an even split of responsibilities.
Ask: Who gets which projects? Which projects will play into certain people’s strengths?
Begin pooling resources for your prototype.

7. Brainstorming 3 different concepts for a 15 second ad
Maybe next week…
AD CONCEPT : BEGIN!
Brainstorming 3 different concepts for a 15 second ad
Live Action / iMovie?
We may start Storyboarding using Thumbnails Sheets

8. Research more if you need, but please keep it to a max of 10 minutes
TODAY 10/9/17
PROTOTYPE : BEGIN!
Individual Brainstorming / Sketches / Thumbnails of tangible prototype (1 hour)
Research more if you need, but please keep it to a max of 10 minutes
In one hour, I will come around and check process!
Habits of Mind (Accountability), you already know…
godspeed.