1. Nike+ Fuel Band
Luis Torres

2. Goals
To provide an effective, motivational, and fun way of being active in everyday life.
Introduce a social aspect to fitness
Provide friendly competition amongst individuals

3. What is it?
Nike+ Fuel App tracks your activity through a sport-tested accelerometer. This is converted into Nike Fuel.
Nike Fuel is a way to measure how much energy your body has used

4. How does it work? Worn like a watch
A built-in 3 axis accelerometer measures your motion all day long.
Motion-sensing technology captures your movements and converts them to Nike+ Fuel
Daily goals are set to ensure you are being active

5. Nike+ Fuel App This app syncs with the band and tracks all data
Shows Nike+ Fuel
How your friends stack up
Link up to Nike+ Community

6. How does it achieve goals?
Provides a social aspect using the Nike+ Fuel App by connecting with friends and communities
Daily goals and competing with friends ensure a competitive side to fitness

7. Interested?
Nike+ Fuel Band is available at most sport retail stores like Dick’s Sporting Goods, Modell's, or Nike Retail Stores
You can also purchase online
Total price for the Fuel Band is $