1. Microsoft Motion business architecture methodology
What is Microsoft Motion?
What is a Motion project?
Why Do We Need It?

2. Enterprise Integration Hub Infrastructure services
Business
needs
Enterprise Integration Hub
Web Svcs
Infrastructure services
Outputs
Security
Process Mgt
Workflow
Diary Mgr
Business Rules
Ops Mgmt
Common presentation logic
Devices
Voice
Wireless
Mail
Business services
Segmentation
Customer Admin
Agent Admin
Campaign Mgt
Commission
Sales Mgt
Contact Mgt
Adviser tools
Document Mgt.
Content Mgt
External
web services
B2B

3. What Does the Business Want IT to Do?
Understand the business better
But org charts and process maps don’t cut it
Respond a little faster
But IT rarely gets funding for resilient, flexible solutions
Cost a little less
… or create more value
Help make a difference
Invoke IT as an enabler for effective business change
Identify powerful leverage points for the application of IT

4. Describing the Business

5. Defining the Business 1. Business capabilities are stable
2. Capabilities that don’t add value can be eliminated
3. IT is a powerful agent for transformational change
Web services
SOA
Motion

6. What is Microsoft Motion?

7. Microsoft Motion Business Architecture Modelling
Customers
Business partners
Customer-facing channel partners
IT providers
Financial service providers
1. Develop product or service
2. Generate demand
5. Collaborate
3. Fulfil demand
4. Plan and manage

8. The Basic Module Map Customers Business partners
Customer-facing channel partners
IT providers
Financial service providers
1. Develop product or service
2. Generate demand
5. Collaborate
3. Fulfil demand
4. Plan and manage the business

9. Module Map – Business Capabilities
Financial service providers
Customer-facing channel partners
Customers
Business partners
IT providers
1. Develop product or service
2. Generate demand
5. Collaboration
3. Fulfil Demand
4. Plan and manage the enterprise
3.1 Provide Service
3.2 Advanced Planning
3.3 Procure resources
3.4 Produce Product
3.5 Logistics
3.3.1 Sourcing and Supplier Contract Management
3.3.2 Purchasing
Create
purchase
requisitions
Request Resources

10. The module map

11. Anatomy of a Capability
Platform
Process
People

12. Encapsulating a Capability

13. What Use is a Business Architecture Model?
Value proposition
Operating model
Customers
Business partners
Customer-facing channel partners
IT providers
Financial service providers
1. Develop product or service
2. Generate demand
5. Collaborate
3. Fulfil demand
4. Plan and manage
Capabilities
Metrics
Outsourcing
Partnerships
Offshoring
Self-service
IT project portfolio
IT projects
SOA

14. How do you use Microsoft Motion?

15. Why Start a Motion Project?
Customers
Business partners
Customer-facing channel partners
IT providers
Financial service providers
1. Develop product or service
2. Generate demand
5. Collaborate
3. Fulfil demand
4. Plan and manage
Motion
project
Module map
Acquisition
Core vs. non-core
Consolidation
Sourcing
Business architecture
Automation
SOA
Problem-solving
Incremental change
Governance
and compliance

16. Motion Project – Phase 1 Phase 1 Establish Project Context
Go/no-go?
Phase 1
Establish Project Context
Generate Level 2+ capability map
Document project context & objectives
Assess capability performance
Gate 1 – Go, or no-go?

17. Motion Project – Phase 2 Phase 2 Capture Business Architecture
Go/no-go?
Check completeness of operational, environmental and financial framing
Phase 2
Capture Business Architecture
Gather existing business and financial documentation
'Go In' – Map relevant Level 2+ capabilities
'Go Up' – Connect capability Levels 1 and 2
'Go Out' – Connect environmental capabilities
Gate 2: Check completeness
Off-Ramp

18. Motion Project – Phase 3 Phase 3
Go/no-go?
Check completeness of operational, environmental and financial framing
Understand
'as-is' business architecture
Phase 3
Complete 'as-is' Business Architecture
'Go Down' – Cross-reference capabilities to teams, business objectives and financials
Identify capability connectors
Identify service level expectations
Identify people, process and platform views
Workshop: Gate 3 – Understand Business Architecture
Off-Ramp

19. Motion Project – Phase 4 Phase 4 Recommend Next Steps
Go/no-go?
Check completeness of operational, environmental and financial framing
Understand
'as-is' business architecture
Deliver final
project
recommendations
Phase 4
Recommend Next Steps
Identify leverage points and impediments
Select appropriate improvement model
Develop next step recommendation
Identify project opportunities and risks
Deliver final project recommendation

20. Case Study Situation Project Result Fortune 500 logistics company
Comprises five independently-minded business units
IT wanted to move to SOA, business saw little benefit
Project
Senior executive wanted to expose commonalities across LoB
Eight week Motion project sponsored
Result
Business thought there was ~15% overlap between LoB; actually ~60%
Businesses now communicating with a common language
20% sustainable reduction in CIO’s CapEx
Management has a clear path to adopt SOA
Motion rolled out to all departments as operating model & strategy

21. Microsoft Motion business architecture methodology Next steps …
Workshop – this afternoon, 1pm
Panel discussion – tomorrow, 3pm