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Looking into persuasive appeals

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Presentation on theme: "Looking into persuasive appeals"— Presentation transcript:

1 Looking into persuasive appeals
Logos, pathos, & ethos Looking into persuasive appeals

2 Logos Logical appeal Example:
Identifies arguments or appeals to logic or reason for or against and issue Example: You have not purchased new clothes for me in over a year and I have outgrown my clothes, so you should take me shopping.

3 Pathos Emotional appeal Example:
Identifies arguments or appeals to emotions or feelings for or against an issue Example: You should buy me new clothes because my clothes are so worn out that kids are making fun of me at school.

4 Ethos Ethical appeal Example:
Identifies arguments or appeals using the moral or ethical qualifications of the speaker for or against an issue Example: I do my assigned chores without complaining and I always do extra chores without prompting, so you should raise my allowance to $15 a week.


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