1. The Relationship Matrix: Existing Customers
Strong
The Relationship Matrix is your tool for developing focus — figuring out where to begin.
Complete the visual of your relationships by plotting on the matrix where each relationship falls.
To keep the visuals easier to read, complete a matrix for each of your constituency groups.
Top right is your best quadrant — strong & important relationships
2nd priority is bottom right — important relationship, but needs improvement
3rd priority is top left — strong relationship but not necessarily important. Questions to consider are ways to leverage relationship and whether relationship will evolve to higher importance
4th priority is bottom left — not strong and not important. Consider the ROI of continuing to personally invest time in this relationship; it may be better suited for electronic communications
What have you discovered as you developed these matrices?
Weak
Not Important
Important

2. The Relationship Matrix: Desired Customers
Strong
Weak
Not Important
Important

3. The Relationship Matrix: Influencers
Strong
Weak
Not Important
Important

4. The Relationship Matrix: Connectors
Strong
Weak
Not Important
Important

5. The Relationship Matrix: Internal People
Strong
Weak
Not Important
Important