2. Products & Services
Olive & Honey started as a hobby of buying, re-styling and re-selling vintage denim through Instagram in 2017

3. PRODUCT
Olive & Honey offers unique items to clients based on their size and preferences.
E-commerce business offering a wide selection of vintage items
Each piece tells it’s own story

4. Market Analysis
According to Shopify, the number of potential e-commerce customers will grow more than 1.2 million by (2018)
The majority of this audience will be between the ages of 16 and 34 years old

5. 2018 ROI

6. 2018 Sales by Product

7. Competitors Current Future
Vintage clothing lines that buy and re-sell
Future
E-commerce apparel companies
Substantial competition
Olive & Honey will offer consumers trendy apparel while providing high quality materials and quality customer service

8. Operating Strategies ORGANIZATIONAL STRATEGY OPERATIONS STRATEGY
SERVICE
QUALITY CUSTOMER SERVICE, FREE SHIPPING & FREE RETURNS.
PRICE
AFFORDABLE COST
TIME
ON-TIME DELIVERY- RESPONSIVE CUSTOMER SERVICE
QUALITY
HIGH QUALITY USA MADE APPAREL
DIFFERENTATION: COMMUNITY INVOLVEMENT
PR EVENTS AND MARKETING STRATEGIES. RECREATIONAL EVENTS
DIFFERENTATION: INNOVATIVE
ITEMS ARE CHANGING AS THE TRENDS CHANGE. UP-TO-DATE APPAREL
DIFFERENTATION: LOCATION
CONVENIENT- AVAILABLE TO ANYONE THROUGH E-COMMERCE.

9. PERSONALIZED SHOPPING EXPERIENCE
Marketing Strategies
EVENTS
COLLABORATIONS
SOCIAL MEDIA
PERSONALIZED SHOPPING EXPERIENCE
PACKAGING

10. Current Management Team
Founder & CEO- Olivia Goff
Maintains all aspects of Olive & Honey including but not limited to managing all monetary transactions, marketing, advertising, social media management and building relationships with consumers

11. Future Team Future Olive&Honey Team Other critical partners
Customer Service Team
Social Media & Events Management (website, social media accounts, creating/maintaining events)
Other critical partners
Manufacturers
Influencers

12. Sales Forecast Year 0 (past year) Year 1 Year 2 Year 3
No. of customers 62
100
300
600
No. of Items Sold
160
480
960
Average Price
$35.00
$60.00
Revenue
$3,500
$9,600
$28,800
$57,600
Estimates based on 1.6 items purchased per customer

13. Income Statement Income Statement Year 1 (175 orders)
Sales
$9,600
$28,800
$57,600
COGS (manufacturing and shipping)
$4,656
$12,106
$17,906
Gross Profit
$4,944
$16,694
$39,694
Overhead (utilities, rent etc.)
$102
$2,502
Net profit
$4,842
$16,592
$37,192

14. Balance Sheet Balance Sheet (EOY) Year 1( 175 orders )
Cash for business
$3,940
$17,430
$55,170
Inventory (based on having 5% of inventory remaining)
$ (9 items)
$ (24 items)
$ (33 items)
Web Domain (prepaid)
$102.00
102.00
Total Assets
$ 4,222
$18,017
$55,932
Owner Equity
$4,222

15. Cash Flow Cash Flow Statement Year 1 Year 2 Year 3
Beginning Cash Balance
$2,000
$3,940
$17,430
Sales
$9,600
$28,800
$57,600
Expenses
$7,660
$15,310
$19,860
Ending Cash Balance
$55,170

16. Potential Market Risks
Fast fashion
Pressure from consumers
Customer returns, disputes and chargebacks

17. Offer
Offer: 30% for $100,000
Current estimates based on personal equity