1. Top Ten Reasons the Business Model Canvas ROCKS!
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2. 1. BMC tells the whole business story on one page utilizing 9 basic building blocks.
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4. 2. BMC is clear and concise
2. BMC is clear and concise. It forces the business owner to address all components of running a business.
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5. Who can help? How do you do it? What do you do? How do you interact
with them?
Who do
you
help?
What do you
need to do it?
How do you
reach them?
What will it cost?
How much will you make?
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6. needs of the customer first.
3. BMC puts the
needs of the customer first.
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7. 6 4 8 2 1 7 3 9 5 How do you interact with them? Who can help? How do
you do it?
What do
you do?
Who do
you
help? 6 4 8 2 1 7 3
What do you
need to do it?
How do you
reach them?
What will it cost? 9
How much will you make? 5
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8. 4. BMC places the business in the context of the real world.
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9. i.e.: Societal Shifts, New Technologies
Key Trends
i.e.: Societal Shifts, New Technologies
Industry Forces
i.e.: Competitors
i.e.: Growth or Decline in Particular Segments
Market Forces
Who can
help?
Who do
you
How do
you do it?
What do
you do?
What do you need
to do it?
What will it cost?
How do you
reach them?
How much will you make?
interact
with them?
Macro-Economic Forces
i.e.: What is happening in the Global Economy that will affect your product/service
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10. effective way to challenge the basic business idea
5. BMC is a fast, easy,
effective way to challenge
the basic business idea
to see if it has legs.
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12. 6. If a full business plan is needed, development is easy because of the thoughtful work completed on the BMC.
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14. 7. BMC addresses the 5 C’s: Character Capacity Capital Collateral
Conditions
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15. Macro-Economic Forces CAPACITY
CHARACTER
If they can complete this effectively they have started to prove themselves
CAPITAL
As the numbers get drilled down and their level of required investment becomes clear
Key Trends
COLLATERAL
Is there land, buildings, equipment, etc.
Who can
help?
Who do
you
How do
you do it?
What do
you do?
What do you need
to do it?
What will it cost?
How do you
reach them?
How much will you make?
interact
with them?
Industry Forces
Market Forces
CONDITIONS
Answer the 4 outside quadrants
Macro-Economic Forces
CAPACITY
Revenue Streams – Cost Structure = P/L & Cash Flow
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16. VtSBDC uses it every day.
8. BMC can be used to identify an existing business’ problems and opportunities.
VtSBDC uses it every day.
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17. Examples of Existing Business Uses
Opportunities:
New product introduction
New distribution model
New hires
Lending needs:
LOC
New asset based loan
Concerns:
Decrease in sales
Increase in expenses
Decrease in profitability
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18. And it works for every business.
9. BMC works in our new business environment because it’s dynamic and visual. Comprehensive.
And it works for every business.
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19. 10. It’s HIP!
Our clients LOVE it.
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20. Resources on the Business Model Canvas:
Best Book: Business Model Generation by Alexander Osterwalder & Yves Pigneur
Best Videos:
“Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.”
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