1. Crown and Griffin Books
Fiction Genre Sales Report,

2. Summary
This year, Crown and Griffin sold $220,110 in fiction books alone– just over half of our total revenue. We sell five genres of books: classic, mystery, romance, sci-fi and fantasy, and young adult.
Sales of all books have been historically low throughout the recession, but sales in all fiction genres were up in 2010.
For more information contact: Director of Sales

3. Overall Fiction Sales in 2010

4. Sales by Genre, 2006-2010 Old Management New Management Genre 2006
2007
2008
2009
2010
Classics
$18,580.00
$69,225.00
$16,326.00
$10,017.00
$26,134.00
Mystery
$78,970.00
$82,262.00
$48,640.00
$49,985.00
$73,428.00
Romance
$94,236.00
$131,390.00
$79,022.00
$71,009.00
$81,474.00
Sci-Fi & Fantasy
$16,730.00
$19,730.00
$12,109.00
$11,355.00
$17,686.00
Young Adult
$35,358.00
$42,685.00
$20,893.00
$16,065.00
$21,388.00

5. Sales by Genre,

7. Five-Year Trends
Romance has been our top seller since 2006, with greatest sales in 2007.
Mystery sales have been strong, coming in second to Romance each of the past five years, and expected to exceed it in 2011.
Young adult sales have been low since 2008.
Classics sales were up in 2010, though still far lower than sales in 2007.
Science Fiction and Fantasy sales were up in 2010, but still low.

8. Romance sales by subgenre
2006
2007
2008
2009
Teen
17%
18%
20%
24%
Religious
12%
13%
10%
Historical
35%
16%
Vampires 5%
40%
43%
Other
23% 8% 6%

9. What next? Continue to expand Romance Section Expand Mystery Section
Next big subgenre: Historical Fantasy
Expand Mystery Section
Larger stock of new releases
“Staff Picks” for older mysteries
Bigger push for Young Adults
Teen promotions- discounts, readings, book events
Highlight Young Adult series
Promote “Crossover” books
Teen Romance
Young Adult Sci-Fi
Continue Classic Book of the Month Series
Start Proposed Sci-Fi/Fantasy Book Club