1. "Kick the Flu Summit II: Communicating Flu Issues in Community Speak!”
Authors:
Tania Farley
Kathe Gustafson
Michelle DeGuire
Mark Sawyer
Adrienne Yancey
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

2. Objectives
Identify components of hosting a successful local Immunization summit
List creative ways to promote immunization/Flu IZ messages
Discuss strategies to engage community agencies and service providers that serve at-risk populations in flu promotion activities
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

3. Hosting an Event 101 Start with an idea Set goals Define scope
Create plan – who, what, when, where and how?
Manage the plan
Assign tasks and follow up regularly
Start with an idea
Set goals – define what you want to accomplish?
Define scope – how big, small or in between?
Create plan – who, what, when, where and how?
Coordinate and manage the plan
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

4. Hosting an Event, Part II
Anticipate problems along the way
Execute the plan - Event Day!
Evaluate the outcomes
Offer a Thank You – lots!
Celebrate
Consider next steps
The plan - assign tasks and responsibilities and follow up regularly
Anticipate problems along the way
Execute the plan - Event Day!
Evaluate the outcomes – did you accomplish your goals?
Thank You’s, Kudos – lots!
Regroup, celebrate and consider next steps
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

5. Special Touches Location, location, location
Getting the word out – send, send, send
Food and lots of it!
Raffle, prizes and fun
Directional signage
Parking considerations and others…
Event greeters
Prepared materials
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

6. What kind of Flu Season are we going to have this year?
The question – why are we doing this?
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

7. Why host a Flu Summit?
Activity to support National Adult Immunization Week (Sept 25-Oct 1)
Increase adult immunizations awareness among service providers of high risk populations
Invite coalition and community partners to dialogue
Opportunity to showcase the San Diego County Immunization Initiative (I-3)
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

8. Flu Summit I – What we did
Invited speakers
Facilitated break out sessions
Asked questions about:
Flu season myths and misconceptions
Successful outreach strategies
Useful resources and materials
Information dissemination – how to get the message out?
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

9. Flu Summit I – What we achieved
Conducted a successful event – 105 participants!
Provided and gathered useful information
Collected and shared insights on flu myths and concerns
Established relationships with new partners
Conducted a successful Flu Summit event in 2005
105 participants!
Gathered and shared useful information to develop targeted flu messages
Collected and shared insights on flu myths and concerns to discuss during community presentations and trainings
Established relationships with others.
And much more…
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

10. Goals for Flu Summit II
Provide an opportunity share up to date/minute flu season 2006 information
Recognized that outreach and health promotion was best met through coordination and collaboration
Offered an opportunity to share and distribute materials
Provided networking opportunities
Provide an opportunity share up to date/minute flu season 2006 information
Recognized that outreach and health promotion was best met through coordination and collaboration
Offered an opportunity to share and distribute materials
Provided networking opportunities
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

11. The Agenda Welcome from the SD Public Health Officer
Flu Season update: CA state and San Diego local perspective
Pandemic versus Seasonal flu: Epidemiology and County public message campaign
Flu season resources: vaccine supply, materials and referrals
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

12. Which Avian Flu message peaks your interest?
Avian Influenza (H5N1)
Summer, 2006
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

13. Break out sessions
Pediatric Flu “Protecting Our Children”: Expansion of the CDC Recommendations
Health Disparities and targeting the High Priority Groups
Recommendations for Health Care Workers - The SDHIIP project
Creative Flu Prevention Campaigns-“Do Your Part, Be Flu Smart”, Wash your Hands CA State Campaign
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

15. What we learned! Free expertise is available for the asking
FluMist is still a mystery
Most popular topic was the pandemic versus seasonal flu presentation
Refreshments/food is always a big hit
Will we do this again - you betcha!
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

16. Suggested outreach strategies
Utilize communication venues – newsletters, lists, agency staff meetings, develop fact sheets
Utilize community health interventions – posters, presentations, and attractive multilingual materials, create videos and PSA’s.
Distribute at public sites – post offices, pharmacies, grocery stores, churches, PTA’s and community events
Have materials on hand for easy distribution
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

17. Next steps You too can do this!
Kick the Flu Summit III is planned for Sept. 2007
We are looking for a new location!
We continue to collaborate with partners to ensure the health of San Diego County residents
You too can do this!
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch

18. Acknowledgements
Co-authors: Kathe Gustafson, Michelle DeGuire, Mark Sawyer and Adrienne Yancey
San Diego County Immunization Branch & UCSD Immunization Partnership staff
San Diego County Acting Public Health Officer-
Dr. Wilma Wooten
San Diego County PHS Asst. Deputy Director-
Carmel Angelo
Thank you for your support and contributions to this presentation
County of San Diego ● Health and Human Services Agency ● Public Health Services ● Immunization Branch