1. Public Health Development Directorate: Making impact
9 October 2012
Public Health Development Directorate: Making impact
National Forum – Bob Hudson
Peter Bradley, Public Health Wales

2. Imagine.... Health inequity reduced
Seeing increasing international visits to Wales
English Health Minister admits he was wrong
Hearing personal stories of what this has meant to Welsh citizens
Feeling proud of our public health system
Directorate vision – October 2012

3. Directorate vision – October 2012

4. Why now? Staff and stakeholders demanding change
Great opportunity to make Public Health Wales centre of Excellence
Now or never? Health Improvement Review
Directorate vision – October 2012

5. …but there’s got to be a better way of doing it than this…

6. Staff response: what’s good
Great staff and expertise
Leading edge practice – not always celebrated!
Freedom to be a centre of excellence
We are already changing
Context –belief in public health/social justice
Directorate vision – October 2012

7. What we need to work on? Integrated public health system
Having impact/large scale change
Building up reputation/morale
Managing expectations/clarity of purpose
Everyone as a leader/speaking well of eachother
Directorate vision – October 2012

8. This is the day we drew a line in the sand
Directorate vision – October 2012

9. Why are we here To reduce inequity To serve the public by
(Supporting) service delivery
Supporting policy development
Being advocates for social equity, population health and the vulnerable
Directorate vision – October 2012

10. Integrated working...a start
Avoiding duplication and making sure things get implemented
Requires everyone to have a national and local presence
National roles being established and task and finish groups (5x5)
Directorate vision – October 2012

11. Our Healthy Future?

12. How could we be? Become more effective advocates together
Be impact conscious. Focus on large scale change/doing things more simply
Be active in aligning our work; prioritising talking to people
Be creative, innovative.
Remember the user
Directorate vision – October 2012

13. Organisational development
Whole organisation involved
Better and more flexible leaders, advocates, communicators, negotiators
Making full use of networks
Aligning purpose, better prioritisation, management
Directorate vision – October 2012

14. Strategic choices and prioritisation
Directorate vision – October 2012

15. Immediate priorities Short term
Need to make some sense and get resources where we need them
Then, go for it...
What are we passionate about?
What could we be best at?
What must we do?
Directorate vision – October 2012

16. Research, training and development Resource hub
Health improvement
Support development integrated wellbeing service/ support community-based approach
Lifespan approach and wider determinants
Pathfinders as mainstream
Focus on Local authority, Health Board, Third sector, workplace and primary care
Healthcare workers deliver health improvement
Healthcare
Advocate for population health
Support Health Board priorities (service quality and professional support)
Support work on long-term conditions and mental health
Secure services for vulnerable communities
Work closely with primary care
Research, training and development
Implement international best practice
Embed evaluation including user feedback
Support systematic use of research
Develop areas of service and academic excellence
Develop opportunities for training throughout workforce
Resource hub
Act as resource hub for service delivery e.g. Observatory, Evidence review service, policy unit
Co-ordinate international public health
Co-ordination of events, on-line learning services, publications, communities of practice, peer support and challenge
Tackling health inequity

17. Leading for something better
I want your help
Thanks so far...
Want creativity
Keep the day job going, BUT...
Leading for something better
Directorate vision – October 2012

18. Always a challenge to do public health...
Directorate vision – July 2012

19. Challenges... Impact of economy on health NHS funding
Changes in Welsh system
Public health reforms elsewhere in UK
Directorate vision – October 2012

20. If we work together, we can succeed
Directorate vision – October 2012