1. Marketing your N Zone Business
6 major aspects of marketing leagues and programs

2. What does it mean to market my business?
Marketing: the action or business of promoting and selling products or services, including market research and advertising.
You can market leagues and programs, but you need to be constantly advertising your business all year round.
Doing Road Signs during registration periods for leagues are important. Doing posters and flyers for Junior program are important. Doing just what you need to do is not going to help you reach your financial goals for your business.

3. Major Marketing Components
Flyer
Road Signs
Direct Mail Marketing
Public School Systems
Community Events
Sponsorships

4. Flyers
Here at the Franchise Support center, we are always available to create and edit full page and half page flyers for you to use when marketing your business.
Our graphics team has made many posters, flyers, and other marketing pieces for different areas of the business.
Flyers will be used regularly as marketing for:
- N Zone Junior Registration flyer after a Demo Day
- Advertising to parents at ChildCare Centers
- Send flyers home through the school system
- Hand out flyers at Community events
- Have flyers stationed at different businesses and Partners
You can always have flyers out on counters and posted on walls year round to advertise your business!

5. Road Signs
- The most common excuse I hear from franchise owners is that the road signs are difficult to do because they get pulled or someone calls warning the business owner that there could be fines involved.
- This is the same everywhere. Expect it. Don’t let it stop you from using this extremely effective method of advertising. It is too important.
- Owning your own business isn’t easy but you have to do what it takes to make your league and programs successful.

6. Direct Mail Campaign
This is primarily for your first season only (as it can be a more expensive form of marketing.
This will help create a lot of exposure and will put your business directly into the hands of potential customers!

7. A+
Get involved with the school system in your area in one way or another! Most of the time, you cannot send flyers or advertise unless the system is benefiting from you!
Get a league or a program at a school.
Send flyers out through the schools about local programs every season
School System

8. COMMUNITY EVENTS Sports Leagues N Zone Junior
Get out into the community. If you are part of the community just because you can, it will attract customers.
Holiday events, family festivals, community gatherings, large sporting events, etc.
Go pop your tent, get up your banner, put a spread of flyers and give-away items on your table, and get N Zone on everyone’s mind!
Childcare events generally allow childcare programs to advertise and gain customers. What if you were there as a product for the Childcare owners! Go get some clients!
Community N Zone Jr Events are great too. Advertise at community events similar to the league.
Get to as many open houses and events at childcare facilities as possible.

9. Sponsorships
Sponsorships can help you run your business by providing you with additional operating capital.
Sponsorships can be a lot more than a check in an account. They can be a regular advertising outlet for your business.
The community wants your programs, they just need to know about it. Get the name N Zone in every business you can.

10. Do or die!
Your business will either thrive or disappear based on your efforts to advertise it.
It is up to you to go out and make it happen.