1. Chapter 1 Communication Perspectives
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2. Learning Outcomes
LO1 Define the communication process and the settings in which communication takes place
LO2 Identify communication principles
LO3 Discover how to increase communication competence

3. Communication Communication is the process of creating or
LO1
Communication is the
process of creating or
sharing meaning in informal conversation, group interaction, or public speaking.
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4. Essential Elements of Communication
Participants (who?)
Messages (what?)
Context (where?)
Channels (how?)
Interference (distractions)
Feedback (reaction)
LO1
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5. A Model of the Basic Communication Process
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6. Communication Settings
Intrapersonal communication – communicating with yourself
Interpersonal communication – informal interaction between two people who have an identifiable relationship.
Small group communication – 3 to 20 people who come together to communicate.
Public communication – delivered to audience of more than 20 people.
LO1
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7. Communication… LO2 Has purpose Is continuous
Messages vary in conscious thought
Is relational
Is guided by culture
Has ethical implications
Is learned
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8. Communication Competence
LO3
Communication is effective when it achieves its goals; it is appropriate
when it conforms to what is expected
in a situation.
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9. Perceptions of Competence
Motivation – we can improve our communication only if we want to.
Skills – goal-oriented actions that we can master and repeat in appropriate situations.
Credibility – perception of speaker’s knowledge, trustworthiness, and warmth.
Social ease – managing communi- cation apprehension.
LO3
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10. Communication Apprehension
“the fear or anxiety associated with real or anticipated communication with others.”
Traitlike
Audience-based
Situational
Context-based
LO3
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11. Develop Communication Skill Goals
State the problem.
State the specific goal.
Outline a specific procedure for reaching the goal.
Devise a method of determining when the goal has been reached.
LO3
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12. Communication Improvement Plan
LO3
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