1. Building Your Business & Integrating into your current Business

2. Overall Course Goals Your USP
Market Definition and Avatar so you have Direction
Year round marketing calendar
Marketing Systems
Social media marketing strategies
Scalable golf fitness daily, weekly and monthly programs systems
A growth plan
Start assembling or perfect the right team around you
Integrating into current facility etc.
Specific plans for you

3. Questions on the homework assignments from Marketing?
#1 Define Ideal Client and post to FB group
#2 Make a list of all clubs within 30 miles of you with all info on decision makers
#3 Set up Facebook page for business and ads account and pixel

4. Today’s Goals - Building systems so not stuck in business
Delegate, quicker decisions, staying focused so you and staff know goals
Memberships, punch cards, etc; SMART GOALS
- Integrating golf fitness into current business
What do you need? equipment/space/technology

5. Program Architecture Small groups Year round calendar
Class outline by the minute
Class outline by time of year
Class focus points overriding principles
Individual
Large Groups
Punch cards vs memberships

6. Membership/Training/Session Structure
Memberships vs Pay to Play
Layered vs Unlimited vs A la carte vs Packages
How will your business grow and scale from a big picture standpoint?
Does your facility fit that model and vision?
Space, equipment, scheduling etc
Does the model maximize your revenue and efficiency with staff?

7. Scaleable to control quality - There is only 1 YOU
“People don’t run businesses, Systems Do”
Flow Charts
Onboarding a member
How to open/close facility
How to answer phone, take messages and notate communication
Evaluation
Hiring process
Firing process
Etc

8. Scalability Part 2 Does everyone understand client lifecycle?
Does everyone understand their roles?
Staff manual with clear company structure and job descriptions?
Does everyone know everyone else's job descriptions?
Have you thought about your structure with you removed from it?
Who do you need for that to happen?

9. Communicating overriding goals to your team
Make sure everyone clearly understands - explicitly
We use a whiteboard in office
3 objectives for the year with names and tasks for each team member
Time table on objectives
SMART goals

10. Localized Command
Empower your group leaders to make decisions and lead without needing to come to you first - DON’t MICROMANAGE
This is only possible if everyone understands the mission and overriding goals - comes back to communication

11. Facilitate Staff Growth to ensure Business Growth
Staff goal sheets and reviews
Empower staff to make decisions with sales, treatments and other tasks

12. One overriding Question
Could a client get from start to finish without seeing or talking to you and still have the experience as if they did? REPEATEDLY

13. Who is on your team? Accountant Scheduler
Bookkeeper Fitness/Medical/Golf Pro
Lawyer Cleaning Crew
Fractional CFO Realtor
Operations Director/Front Desk Web Designer
Social Media Person Sales Manager

14. Integrating into your current business
Country Clubs
Satellite clinic
What do they want in their proposals?
What hoops will you likely have to jump through?
Survey
Proposal
Member Board
Meet with all current staff to make sure not stepping on their toes
Logistics Logistics Logistics ie. billing, hours, appointment set up etc
Rent vs profit share

15. Integrating into your current business
Space Requirements:
10x10 for a hitting bay minimum plus walk behind space
25’ of length if going to use 3D Doppler
At least 10’ ceiling
How are you going to film if using camera?

16. Integrating into Current Business
Technology:
Minimum Requirements:
Swing speed monitor
Ipad with V1
Added:
3D Motion Capture
3D Doppler
Laser Pointer
Vertical jump mat
Forceplate

17. Other Stuff Golf balls Netting Hitting Mat Tees (recommend rubber!!)
Ball tray and Ipad stand
Table for laptop if doing Kvest
Testing sheet with all tests and clipboards
Clubs

18. Picking the model to integrate
Like picking a spouse...everyone has a different idea of what they want and what looks good to them
Research them all and see what fits best for you and your situation

19. Last Class is All About You
You will be directing the conversations, not me
Going to be a Google Hangout
Pre-determined questions from you sent to me by Wednesday before the class.
Will be as long or short as you guys want
Goal is to make it as specific to your needs as possible.