1. MUSIC VIDEO INITIAL IDEA
[SYNOPSIS]
Premise – a person in a rabbit costume struggling through everyday existence and escaping from outer forces which seek to humiliate them.
Song – Frightened Rabbit – The Modern Leper. Genre – indie rock / folk / post-grunge / Scottish.
Pitch/tagline – A giant human rabbit hits rock bottom and tries to piece his life back together.
Key features – Man in a giant bunny rabbit costume, running, city locations, rabbit character smoking/drinking and being rebellious, rabbit having cowardly features, rabbit being persecuted/bullied.
Themes – loneliness / isolation / homelessness / depression / rebellion.
Characters – human rabbit and extras. Aesthetic - humorous juxtapositions of real/caricature, iconic props and ambiguous symbolism. Locations – Hyde Park, underground, city sites.
Narrative – - Giant rabbit sits hunched holding a cigarette and brown bag covered beer bottle in the park. - Guy in leather jacket confronts the rabbit.
- He starts hurling verbal abuse at him then knocks over his drink and takes a cigarette.
- The rabbit looks baffled, unsure of the reason why the man decided to do this.
- The guy threatens the rabbit with a gun gesture and so the rabbit starts to run away. - The guy catches up with the rabbit who falls over. - The man grabs him around the neck, then punches him and walks away. - The rabbit sits on the underground train reading a newspaper. - The rabbit puts down the paper and holds his head in his hands. - The rabbit walks out of the underground and puts up the umbrella. - Rabbit mimes a gun pointed at his own head and keeps walking. - Passers by see the rabbit and start to back up then run away. - Rabbit slumps over the bar and stares into his pint of beer. - Rabbit falls off seat after being pushed and lies on the ground. - Footsteps enter through the door. - Rabbit covers his eyes trying to hide. - Rabbit opens eyes to see the same person towering over him. - Person drags the rabbit on the floor out of the pub. - Person sits the rabbit down on the same park bench again. - Person sits next to the rabbit and acts like the rabbit’s therapist.
Pitch – Twin Atlantic’s Make A Beast of Myself meets Odd Man Out