1. Product revitalization decisions

3. Product revitalization decisions
Corrective actions
Product modifications (cost reduction)
Increase the price
Product improvement
Decrease the price
Development of new market
Increased promotional expenditure
Revamping distribution channels

4. Product elimination decisions
Factors to be considered during product elimination decision
Full line policy
Corporate image
Sales of other products
Profitability of other products

5. Service marketing
Include all economic activities whose output is not a physical product , is generally consumed at the time it is produced and provides added value in forms that are essentially intangible

6. Some service sectors … Transportation Communication Retail trade
Finance, insurance and banking
Hotels and lodging
Government
Universities and educational institutions

7. Services are …
Intangible
Inseparability
Heterogeneity
Perishability

8. The services marketing triangle
Company
(management)
Internal marketing
External Marketing
Delivery
Employees
Customers

9. GAPS model of service quality
Gap 1- Difference between customer expectation and perception
Gap 2 – Not knowing what customers expect
Gap 3- Not selecting the right service designs standards
Gap 4- Not delivering the service standards
Gap 5- Not matching performance to promise

10. Strategic innovation and new product development

11. What is new product New to the world New product lines
Product variants
Improvements in the existing products
Repositioning

12. Where do new ideas come from
Within the company
Customers

13. New product development process
Idea generation
Idea screening
Idea evaluation and preliminary business analysis
Product development and testing
Formal business planning
commercialization

14. Organisational aspects in new product development
Product managers
New product managers
New product committees
New product departments

15. TERIMAKASIH