1. Southampton University
2018 Clearing
The challenge
With clearing approaching, Southampton Uni wanted to engage with families and teens whilst in their leisure time during the clearing period and encourage them to ‘find their place’ at Southampton.
What we did
Our shopping malls allowed them to tailor a campaign to their catchment area and reach their target audience in their leisure time, using multiple D6 creatives to engage with local families whilst the family was front of mind.
The results
The campaign reached a footfall of over 1m across the 2 weeks in their key catchment area, inspiring potential students and their families to find their place at Southampton Uni through clearing.
Environment: Malls
Media: Digital
Campaign: Regional