1. KOHL’S INSIGHT DECK Growth markets and strategic initiatives
KELLY TACKETT
June 2013
Research Director

2. Contents Introduction Major Strategic Initiatives Key Markets
Conclusions & Implications
Further Reading

3. 1. Introduction

4. 1. Introduction
Corporate Structure
Kohl’s operates promotional department stores under the Kohl’s banner across much of the United States as well as an e-commerce site, kohls.com.
Kevin Mansell
Chairman, President & CEO
Richard D Schepp Senior Executive Vice President, General Counsel, Secretary
Wesley S McDonald
Senior Executive Vice President, CFO
Don Brennan
Chief Merchandising Officer
Michelle Gass
Chief Customer Officer
Kenneth Bonning
Senior Executive Vice President, Logistics and IT
Peggy Eskenasi
Senior Executive Vice President, Product Development

5. 1. Introduction
Kohl’s footprint spans much of the United States, with 1,146 stores in 49 states at FYE 2012.
Kohl’s operates stores in three formats: prototype (88,000 gross square feet of retail space, which serve trade areas of 150, ,000 people); small (55,000-68,000 gross square feet, which serve trade areas of 100, ,000); and urban (125,000 gross square feet, which serve trade areas of up to 500,000; currently in New York and Chicago).
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