1. Every Mind Matters public health messages on sleep
David Crepaz-Keay
Senior Mental Health Advisor, Every Mind Matters, PHE

2. The campaign is The campaign is not
Role of the campaign
The campaign is
A preventative, population level campaign designed to help people proactively manage their mental health
Broad enough to benefit all audiences whatever their mental health status
Promoting personal understanding of mental health to drive self-care action
Ecosystem of content that has a destination but is distributed to where our audiences are
The campaign is not
A remedial campaign driving people to seek medical help
A suite of diagnosis tools to use as a proxy or replacement for clinical treatment
Niche or micro-targeting specific audience groups
An advocacy campaign attempting to tackle cultural stigma
Just a hub we need to drive our audiences exclusively to

3. Home page: Every Mind Guide #1

4. Home page: Every Mind Guide #2

5. Home page: Every Mind Guide #3

6. Every Mind Matters – Sleep content
Video
Action plan
Tips
Case studies

7. Other PHE sleep resources Employer Toolkit on Sleep and Recovery that PHE produced with BITC Current public facing: a. ‘Every Mind Matters’ campaign b. ‘Rise above’ campaign – focussed on teenagers c. ‘One You’ – focussed on adult. Resources hosted by other organisations that support people seeking help: a. NHS choices (PHE is part of the regular review group) b. Minded training module on sleep in adolescences for parents, youth workers and teachers (PHE co-wrote the content)