1. CONFORMITY AND GROUPTHINK NOTES

2. Group Conformity
process of maintaining or changing behavior to comply with the norms established by society , subculture, or other group

3. GROUPTHINK Theory by Social Psychologist Irving Janis:
The process by which members of a cohesive group arrive at a decision that many individual members privately believe is unwise
Group is concerned with maintaining conformity that they fail to evaluate all their alternatives and options

4. GROUPTHINK
Groupthink members see themselves as part of an in-group working against an outgroup opposed to their goals