1. Amazon Prime The challenge What we did The results Homecoming
Wanting to promote the release of their upcoming TV series 'Homecoming', starring Julia Roberts, Amazon secured a launch advertiser spot across our Vue Entertainment network.
What we did
Highly impactful video walls and D6’s were used to top and tail the on-screen cinema experience and portray the ‘big release’ feel of the TV series alongside film trailers.
The results
The dynamic capabilities of the screens allowed them to run an evening only campaign to reach huge numbers of their target audience around key films.
Environment: Cinemas
Media: Digital
Campaign: National