1. Cultivating Grasstops
Friday, August 5, 2011
11:15am – 12:30pm
JW Marriott Los Angeles at L.A. LIVE
Room: Diamond 8
Shaun Lumachi
President
Chamber Advocacy

2. What You Will Learn
You’re doing grassroots organizing, but are you cultivating your grasstops – the well-connected in your community who can help the chamber?
Learn how to leverage existing relationships to recruit prominent local citizens to lobby on behalf of the chamber or help advance an agenda.

3. Prioritize
Why it is important to develop clear priorities on behalf of your overall business community.

4. Connecting People To Policy
Determine a way to connect the priorities of the many (grassroots) to the strategic priorities of the few (grasstops).

5. Defining Messages
Transform your priorities into defining messages that decision makers will understand coming from a few key people.

9. Learn From Others
Learn from examples by others in attendance on what works and what does not work.

10. Core Concepts Understand the Nexus Between Government and Business
Develop Grassroots Believers into Grasstops Leaders
Focus on the Mission to Get Results

11. Discussion