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2. YEAR 2012 | SUMMARY ASIA
#GreenLightsAbound FMCG trend remains positive, with faster growth pace in China and Vietnam
#E-commerceBoom online shopping for FMCG items becoming more popular across region, led by Korea
#TwoSectors Beverages and Personal care the two baskets with growth above 5% in all countries
#LocalRetailersUp Don´t underestimate local Supers & Hypers, they are developing fast!
% Value Change FMCG – vs. 2011
Growth ≤ -0.5%
-0.5% < Growth ≤ 5%
Growth > 5%

3. ASIA IN 10 CLICKS
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4. CHINA SOUTH KOREA INDIA TAIWAN VIETNAM THAILAND PHILIPPINES MALAYSIA
#PositiveMacro China’s GDP growth forecast is 8.4%: continued urbanization and increase in household income will be the key driving factors.
#LocalPlayers FMCG growth slowdown in China halted in Q as local retailers continue to outperform international competitors.
#GetReadyGetOnline The penetration of E-commerce increased from 18% to 25% during 2012.
#FastestGrowth Emart -one of the top 3 retailers in Korea- recorded +10.3% growth rate.
#BoomingChannel E-commerce in Korea is one of the fastest-growing in the world, +35.2% growth was enjoyed by online retailers.
#TopRecruiters Cheese and water categories recruited the largest number of buyers in 2012.
#TopRecruiters Carbonated soft drinks recruited 8,6 Mln additional shoppers, and toothbrush 5,3 Mln, the two categories expanding its clientele base the most.
#Forecasts RBI (the central bank of India) revised GDP growth projection for 2013, cutting down from initial forecast of 6.5 to 5.5%.
#SpotTheGrowth FMCG continues to grow and is largely driven by smaller towns. Metros & Rural witness slowdown in growth.
#GrowingBasket +15% value growth in urban areas, Vietnam continues to be one of the fastest growing markets in Asia.
#HealthComesFirst Healthy food & drinks are in favour. Soya Milk, Yoghurt, Tonic Food Drinks and Energy Drinks among the top growing categories
#HomeSweetHome Home Care enjoys fast growth in Urban and develops exceptionally well at +21% in Rural Vietnam.
#AcceleratedGrowth Taiwan’s GDP is expected to expand from 1.25 to 3.25% in 2013.
#StarPerformers FMCG grew by 9.2% in 2012 thanks to healthy food supplements, facial care & oral care.
#Click&Buy E-commerce holds 3% share in FMCG, with 20% growth and attracting 30% households.
#EconomyOnElections GDP continues to grow and in a year of national elections is expected to surge again by 6-7%
#RiseOfTheRetailers Provision stores concentrate majority of FMCG spending, but efforts of top retailer accounts have been effective - They grew faster than the rest
#HigherSpending DE Shoppers are increasing their FMCG consumption by 6.3%, the highest rate among all SECs
#PositiveBackground Thailand's GDP in 2013 is expected to grow at around 5% on the back of a 10% growth in exports.
#TopRisers FMCG's value growth driven by Milk increased expenditure. Non-Carbonated drinks have gained the most HHs (+4.3 penetration pts.) in 2012.
#KeepAnEye 7-Eleven experienced strong year-on-year growth.
#BaseOfDiamond Wealthier Malaysians however lower income households continue to grow double digit in spending.
#MindTheLocals Growth of local chained Supermarkets have impacted Hypermarket growth.
#MilkyWay Dairy products continues to contribute to FMCG growth.
CHINA
SOUTH KOREA
INDIA
VIETNAM
TAIWAN
THAILAND
PHILIPPINES
MALAYSIA
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5. China IN KR MY PH TH TW VN Back to Summary Asia
Strong FMCG growth, 13,5% in Value and 5,1% in Volume.
Beverage increase driven by spirits, tea, coffee, beer, wine and juices; while CSD and RTD tea face volume contraction due to less shopping trips

6. VN TW TH PH MY KR
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India CN

7. VN TW TH PH MY
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Korea IN CN

8. VN TW TH PH
Malaysia
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9. VN TW TH
Philippines
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10. VN TW
Thailand
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11. VN
Taiwan
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12. Vietnam
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