1. ADVERTISEMENT RESOURCE
Creating an Emotional Connection (10minutes)
Please read the article and take notes.
There is valuable information within that can help strengthen your 15-second advertisement.

2. 15-second Advertisement Sample
Mug by Ember
I would like you to use this format for you own advertisement.
This commercial includes the following:
Product / Prototype (this is not mandatory in your advertisement)
Demographic
Description of product
Tag Line (verbalized, but yours may be on-screen)
End Scene w/ Logo

3. Today:
Finalized Roles (who’s responsible for which deliverable?)
Finalize Video Concepts (choose one to produce, arrange plans to shoot)
Begin Rough Drafts for Company Logo
Wednesday 18th, please have a refined draft of your prototype and a plan to execute.
Monday (next week) please plan to show progress!