1. Communications Campaign Final
BUS 2200 Business Communication

2. Overview of the Project
By developing a budget plan early on, students will be financially prepared for the future. This should create financial freedom, help them prepare for future expenses, and train them on how to create a retirement plan.
By developing a budget plan early on, students will be financially prepared for the future. This will allow them to create an investment plan to be able to retire in the future. By preparing them early on they will have less financial struggles. Hopefully creating opening up opportunities at home, school, and professionally.

3. Purpose and Objectives
The purpose is to make the audience aware that there are choices when it come to personal finance.
Help them with key principals when it comes to buying a car, savings, investing, planning, buying a home, credit, buying insurance, and budgeting.
The purpose is to make the audience aware that there are choices when it come to personal finance. Help them with key principals when it comes to buying a car, savings, investing, planning, buying a home, credit, buying insurance, and budgeting. Therefore at the end of our campaign our objective is our audience to know more about personal finance.

4. Audience Analysis
Students in this class, but anyone wanting to learn how to budget and plan.
Average age is between 25-30, but there are older and younger audience as well.
Most of our audience does not have a 401k, mortgage, loans, and etc.
The majority of our audience is in school.
The target audience for this communication campaign is the students in our class, but also anyone wanting to learn how to budget and plan for the future.
This audience is mainly between the ages 25-30, but we have older and younger audience as well. Many students live at home and do not manage their bills, like utilities and mortgages. They are barely learning about how savings account works and don’t know what their 401k is. In addition, many people are struggling with managing their finances as well as managing their school and work.

5. Key Messages
The key messages this team wants the target audience to retain are:
Understanding your credit reports
Budgeting
Career planning
Investing
How to create a savings plan
Avoiding Poverty
Home Insurance
Car Insurance
Buying a home
Buying a car

6. Channels of Communication
In-class discussion
Website
Online videos
Business Spicegirls: MYaTjsf7vmqQdvA?view_as=subscriber
Handouts/Flyers

7. Greatest Success Debrief
 The lessons learned were many, for example: meeting someone in person will be the best channel of communication as decision making will be easier and faster. We also learned about personal finance our self’s, for example we learned:
That getting an education beyond high school and paying your savings first will be almost sufficient to avoid poverty.
That you have to had to pay for a good credit report that is what interest is.
How to use
About investment plans and how to achieve more successful investments.

8. Lessons Learned Credit Score:
Your FICO score (your Credit Score) can be any were from 300 to 850
FICO scores are calculated from many different pieces of credit information five broad categories:
new credit (10%)
types of credit in use (10%)- Loans or card
length of credit history (15%) -months or years
the amounts you owe (30%)- $3,000/$30,000
payment history (35%) -late payments

9. Lessons Learned Creating a budget How to make a budget?
Gather every financial statement you can.
Record all of your sources of income.
Create a list of monthly expenses. 
Total your monthly income and monthly expenses
Why is a personal budget important?
To understand and if you want to fix your spending habits
To stop living paycheck to paycheck
To keep your credit score healthy
To build a savings account

10. Lessons Learned Career Planning Ask yourself 2 important questions:
Would you enjoy doing it even if you weren’t getting paid?
Do you want it bad enough to pursue it through your failures?
Self-assessment (utahfutures.org)
Test drive career
Identify the jobs (which job industry)
Identify the education required
Get a job – Networking
Make a successful career – continued education

11. Lessons Learned Retirement investment account Use Vanguard.com
Invest into S&P 500
Buy when the market price is low
Invest a constant amount every month

12. Lessons Learned Savings Plan:
Increase income and/or decrease spending= saving
Stay out of debt/pay as you go and put away emergency money.
$1,000 if your renting and $100 a month
$2,000 if you own your home and $200 a month
Use the “Rollover method” and become debt free
Emergency Fund
$5,000 saved up if your renting
$10,000 saved up if you own your home
Buy a Home (mortgage should be your only debt payment)
Make sure the payment is within 25-30% of your monthly income
Save money every month for your retirement fund.

13. Lessons Learned How to avoid poverty:
In 2015 there where 43.1 people in poverty.
Keys to avoiding poverty:
Savings, pay yourself first.
Don’t have a baby out of marriage, and don’t get married before 20 at least.
Don’t get into debt, buy what you have the cash for.
Get higher education
With these steps you only have a 2% chance of landing in poverty.

14. Lessons Learned Buying Homeowners Insurance It may be required.
Protection for more than your home (family and guest).
Protect your Dwelling.
Cover Personal property.
Additional living expenses (in case of a home fire)

15. Lessons Learned Buying Car Insurance
Pay a little now to save a lot later
Saving time and inconvenience when accidents happen
Peace of mind for you, a driving stud
Car insurance can supplement your health insurance
It’s required by the law

16. Lessons Learned Buying a Home
Know exactly what and where you want to buy your home
Know costs of the ownership
Initial cost and closing cost
Maintenance and repair
Recurring payment, interest, tax, insurance
Self-qualify 25%-30% max of take home pay
Buy Used
Buy from highly motivated seller (moving or such)
Understand financing options (loans)

17. Lessons Learned Buying a car How nice of a car can you afford?
Exactly what you want
Resell Value
1 year the value of the car goes down 30%
3 years the value of the car goes down 50%
Reliability, safety, and problems with car (consumerreports.org)
Know changes in insurance premium
Have your financing in place

18. Work Cited
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