1. Assignment Ten: Voter Targeting Plan Spring 2017
Campaign Plan
Assignment Ten: Voter Targeting Plan
Spring 2017

2. Campaign Plan
Based on your party, identify which voter group your campaign will need to:
Motivate (they will vote for you, but need to reminded to do so)
Persuade (they might for you, but need to be persuaded to do so)
Ignore (they will not vote for you)
Always Vote Dem
Undecided Voters
Always Vote Rep
Always Vote
Sometimes Vote
Never Vote
7th Suffolk: Your Candidate is a …
3rd Hampshire: Your Candidate is a …

3. Using the key below, calculate how many (cumulative #) of 1/2s votes you can get with 2 canvassers and 3 phone-bankers on the weekday, a 8 canvassers and 8 phone-bankers on the weekend (I already calculated the totals for the first week).
Feb-Mar
Can-WD
Can- WE
1/2s
Cum #
Ph-WD
Ph-WE
Total %
40%
60%
100%
Goal
1557
2329
3882
Wk 1 (July 11-17) 2 8
328 3
400
Wk 2 (July 18-24)
Wk 3 (July 25-31)
Wk 4 (Aug 1-7)
Wk 6 (Aug 8-14)
Wk 7 (Aug 15-21)
Wk 8 (Aug 22-28)
Wk 9 (A/Sep 29-4)
Wk 10 (Sep 5-11)
Total:
Key:
Canvassing (Can-WD: Canvass Weekday/Can-WE: Canvassing Weekend): 1/2s per week: 328
Phone-Bank (Ph-WD: Phones Weekday/Ph-WE: Phones Weekend): 1/2s per week: 400

4. Canvass Phones People 2 8 3 1/2 Hours 2.5 Days 5 Totals 50 256 113 384
Using the key below, calculate how many (cumulative #) of 1/2s votes you can get with 2 canvassers and 3 phone-bankers on the weekday, a 8 canvassers and 8 phone-bankers on the weekend (I already calculated the totals for the first week).
Canvass
Phones
People 2 8 3
1/2
Hours
2.5
Days 5
Totals 50
256
113
384
Weekly
X 9
Week
306
497
803
7227
Goal
3202
Key:
Canvassing (Can-WD: Canvass Weekday/Can-WE: Canvassing Weekend): 1/2s per week: 328
Phone-Bank (Ph-WD: Phones Weekday/Ph-WE: Phones Weekend): 1/2s per week: 400