2. Objectives To uncover the best ways to decide upon a website name.
To determine the process of detecting which website names are available for use.
To discover the procedures for registering a website.

3. Main Menu
Introduction
Choosing & Registering

5. Web Names
Are the name users will type into a search engine, address bar or click on to be directed to a certain web page
Are to a website as an address is to a house
if houses did not have addresses it would be hard to find the right one; this the same for web pages
Are also known as domain names

6. Web Names Can be explained in three sections
a background and explanation
choosing and registering a web name
managing a web name

7. Web Names Mask the real complexity of finding websites on the Internet
Are all connected to an IP address
web names are easier for users to remember
every computer connected to a network (the Internet) has an IP address
Internet Protocol (IP) address: the number system used by the Internet to identify individual computers and other networked devices

8. IP Addresses
Can change over time when computers change locations or when website server computers are switched
Are comprised of numbers only
Can identify the region and country of the computer connected to the Internet

9. IP Addresses Consist of four numbers separated by periods
each number in the sequence can be any number from zero to 255
If you wanted someone to find your website and then remember it for further use would you name it or johnswebsite.com?

10. Web Names Are unique and cannot be used twice
this is why users must register their web names
Are tied to the IP address of each computer and website

11. Web Names Play three roles: host name domain name
top-level domain (TLD)

12. Host Name Example: Take for instance the web name www.nike.com®.
Is the www
Is set by the domain owner

13. Domain Name Example: Take for instance the web name www.nike.com®.
Is the nike
Functions as the unique segment of the name
Can contain only alphanumeric characters from the English alphabet
is able to contain a few characters from non-Western alphabets

14. Domain Name Does not allow punctuation except the hyphen (-)
Referred to also as the second-level domain
Should reflect the content or purpose of an organization’s website

15. Top-Level Domain
Example: Take for instance the web name
Is the .com or
other suffixes include .org and .net
Can indicate the country the website originated in, such as the United Kingdom is .uk and China is .cn
Can also be called an extension

16. Domain Name Example Domain Name www.nike.com® Top-Level Domain
Host Name
Top-Level Domain
Domain Name

17. Domain Name System (DNS) Servers
Connect domain names and IP addresses
Permit users to send s and view websites without typing the IP address for each one
Are most commonly located on an Internet Service Provider’s (ISP) Server
Internet Service Provider: the company providing Internet service each month to users and collects fees in exchange for the service

18. Domain Name System (DNS) Servers
Have two related functions:
hosting information
discovering information from another DNS server

19. Domain Name System (DNS) Servers
Host information and contain web pages
example: When a user registers a domain name with a DNS server, the server will have this web page accessible to any user or other DNS server requesting it

20. Domain Name System (DNS) Servers
Discover information from another DNS server
example: A user requests information from a DNS when typing in the address for a web page, and the DNS returns the appropriate web page to the user even if it is not contained on the particular DNS. The chances are the web page is not contained on the particular DNS.

22. Domain Names Should be based on the purpose of a website
Should be original
Will be associated with your organization for a long period of time
choosing domain names is a long-term decision

23. Domain Names Once established, become confusing to users if changed
Reflect the nature of your organization
Should be versatile
also specific enough to allow users to come to conclusions from just the name

24. Domain Names Should be based on purpose
businesses should choose domain names primarily consisting of their company name
if this domain name is already in use, try adding “company” or some unique characteristic
if your company name is already taken, check for copyright or trademark information

25. Domain Names Should be based on purpose
individuals creating domain names and websites should use either their name or a name pertaining to the content of the site
organizations and non-profit organizations such as churches or charities usually choose a domain name ending in .org

26. Domain Names Should be original
picking names similar to other website names can create confusion among users
if the name is not original, the similarity could possibly direct traffic away from a site and toward another
the easiest way to research a domain name online to see if it is in use is to type it into a search engine and investigate the results

27. Choosing a Domain Name Example:
Choosing a domain name such as for a website selling organic peanuts could create a problem for users. When the word peanuts is typed in the Google® search bar, the first website appearing is dedicated to the characters of Peanuts® the cartoon featuring Snoopy. This could easily cause viewers to get distracted and direct traffic away from your web page.

28. Registering a Domain Name
Begins after the user has chosen the correct domain name
once the correct, unique domain name is established, a user should establish the proper Top-Level Domain (TLD) to use
also referred to as extension
registrar: person assisting registrants in registering domain names with the registry
registrant: person or organization accountable for the website being registered
registry: organization or entity responsible for the domain names and information contained on them

29. Registering a Domain Name
Example:
Services
Registrants
Registry
money
Money
services
Registrar
(Middle Man)

30. Common Top-Level Domains
commonly used for commercial sites
commonly used for commercial sites
.net
.net
commonly used for network sites
.org
commonly used by nonprofit organizations
.org
commonly used by educational institutions
utampa.edu
.edu

31. Common TLD uses Top Level Domain Use .com
short for commercial; intended originally for commercial use but used for other common purposes
.net
short for network; used by ISPs and for other random uses
.org
short for organization; used by organizations and individuals
.edu
short for educational; used by educational institutions
.gov
short for government; used by government institutions
.mil
short for military; used exclusively by military organizations
.name
intended for personal use
.info
short for information; used by organizations strictly for information on a subject
.biz
short for business; used by businesses
.museum
intended use exclusively for museums

32. Registering a Domain Name
Is crucial to the Internet because it ensures each name is only used once
Is overseen by the Internet Corporation for Assigned Names and Numbers (ICANN) to regulate uniqueness
a list of accredited registrars can be obtained from the ICANN website
Internet Corporation for Assigned Names and Numbers (ICANN): nonprofit organization responsible for DNS management, authenticating registries and related topics

33. Registering a Domain Name
Should be used to account for misspellings and incorrect TLDs
users do not necessarily have to register only one domain name
if a user had the incorrect domain name and your site was registered under a few, then users would still be directed toward the page even if they misspelled the domain name

34. Misspellings &TLD Mistakes
Example: You create a website and decide the domain name and TLD to be iamawesome.com. When you register the name with a registrar try to register it under iamawesome.com and the following names to account for misspellings and TLD mistakes:
iamawsome.com <- left out the “e”
iamawesome.net<- incorrect TLD
ianawesome.com<- changed the “m” to “n,” a common mistake
iamawesome.org<- incorrect TLD

35. Registering a Domain Name
Costs between approximately $7 and $30 depending on which registrar is used
Usually has a time limit associated with it
for example, you might pay $10 to register your site for 10 years
Is thoroughly explained on the registry’s website

36. Sources Take Control of Your Domain Names by Glenn Fleishman
Peachpit Press®
Pub Date: May 29, 2007 
Microsoft® Expression® Web Step by Step
by Chris Leeds
Publisher: Microsoft® Press®
Pub Date: November 16, 2007

37. Sources
“Network Solutions Is Sued Over Sale Of Domain Names” The Wall Street Journal® By Christopher Rhoads 2/26/2008 

38. Acknowledgements Production Coordinators Amy Hogan Jessica House
Brand Manager
Megan O’Quinn
Graphic Designer
Melody Rowell
Technical Writer
Jessica Odom
V.P. of Brand Management
Clayton Franklin
Executive Producer
Gordon W. Davis, Ph.D.
© MMXIV
CEV Multimedia, Ltd.