1. Sociology Chapter 2 Lesson 1 Research Methods
By B.A. Loeffler

2. Doing Research in Social Science
Qualitative Research
Quantitative Research
Narrative data
Descriptive data
Numerical data
Surveys
Precollected data

3. Survey Research People are asked questions
Ideal for large numbers of people

4. How are effective surveys conducted
Population – group with certain characteristics
Sample – group that represents a larger population
Representative Sample – sample that accurately reflects the population
Examples: Gallup Poll and Harris Poll

5. Gathering Survey Information
Questionnaire
Interview
Closed-ended questions
Open-ended questions

6. 1. I believe that minors(individuals under the age of 18) should not be allowed to purchase handguns
2. I support gun control measures.

8. Precollected data Known as secondary analysis Examples
Government reports
Company records
Voting lists

9. Field Research Research that takes place in a non laboratory setting
Most common approach is the case study
Observers can participate in certain circumstances