1. Getting New Members Allan Walmsley
WM Regional Conference
29 March 2019

2. Why Do We Need New Members?
Growing U3As
Fresh activities and ideas
Improving Diversity

3. 1. Make it Easy to Join KISS Variety of methods to join Be Flexible
Accessible venues

4. 2. Create an Attractive Package
Attractive range of IGs
Good location
Aims and policies
Publicity Materials
Welcome letter and Welcome New Members

5. 3. Media
Get Local Media Cover
Advertise in local newspapers
U3A Newsletter
Website/ Facebook/ Twitter

6. 4. Community Relations Community Organisations and Events
Flyers in doctors, hospitals, cafeterias, libraries, etc.
U3A newsletters or Third Age Matters in waiting rooms,

7. 5. Visitors/Guests Use Members’ networks
Open Meetings and Visitor Packs
Tester sessions
Follow up

8. Lastly would you consider doing….?
Reward program?
Money back guarantee?
Free meetings or gifts?
Track conversion rates?
Contact former members?