1. WEEK 7 – F2F AGENDA: Current issues? Community Organizing
Health Promotion
Program Planning
Assignment #3 Online

2. Community Organizing a.k.a. “Community Planning”
Focuses on: “bringing people together to combat shared problems & increase their say about decisions that affect their lives”

3. Community Organizing Done by generalized steps or a “model”
Important that community is seen as a partner throughout entire process
Develop community’s capacities = community building = community development

4. Community Organizing Building coalitions
Eg. What are 5 agencies you would invite to be part of an antismoking coalition?
From the “issue checklist”, what steps struck you as very important to complete?

5. Health Promotion
Once the community has been organized, and the problem(s) identified, the goals set to combat the problem(s) are considered “Health Promotion” efforts (Why? – because this is the “Health Promotion Era”!)
Includes: education, training, research, legislation, policy coordination & community development

6. Health Promotion
Health promotion is not just posters & pamphlets, the WHO states,
“health promotion is the process of enabling people to increase control over, and to improve, their health.” It “represents a mediating strategy between people & their environments, synthesizing personal choice and social responsibility in health to create a healthier future”

7. Health Promotion
The Lalonde Report (1974) demonstrated the wide array of influences on health, in particular “lifestyle” factors
as a result, many health promotion efforts were directed as strategies to alter identified risk behaviours

8. Health Promotion
The Alma Ata Declaration (1978) was a significant global report that 1st emphasized the other health determining factors & the need for promotion in these areas, especially environment (social, physical, economic & political) through “Primary Health Care”
The Ottawa Charter for Health Promotion(1986) articulated the principles of health promotion & proposed strategic frameworks for action

9. The 7 principles of Health Promotion:
addresses health issues in context
supports a holistic approach
requires a long-term perspective
supports a balance between centralized & decentralized decision-making
is multisectorial
draws on knowledge from a variety of sources
emphasizes public accountability

10. 5 Strategic frameworks for action:
Build healthy public policy
Eg. Healthier choices of goods & services
Create supportive environments
Eg. Healthier workplaces, clean air & H2O
Strengthen community action
Eg. Healthy communities
Develop personal skills
Eg. Life-long learning, health literacy
Reorient health services
Eg. Homecare, child development services

11. Health Promotion
Achieving Health for All: A Framework for Health Promotion (1986) stated 3 key health promotion challenges:
Reducing inequities in health
Increasing the prevention of disease
Enhancing the capacity to cope with chronic disease & disability

12. Health Promotion Healthy People 2010 (U.S. Surgeon General’s Report)
3 goal areas
28 Objective areas
Specific objectives

13. Program Planning
Health Promotion Program Planning is a process where by specific programs are developed to promote & protect health, prevent disease
Some examples…

14. Program Planning
Issues are often behavioural lifestyle issues and therefore “health education theories” & “behaviour change theories” are applied in the program development
Program Plans are developed by following a chosen model
We looked at steps for a generalized program plan model

15. Assignment #3 Online:
“Community Organizing & Program Planning”
In your assigned groups, follow the generalized model of Community Organization to arrive at a strategy for Health Promotion at “Algonquin College”
Include a Health Promotion Program Plan idea (you do not have to develop the program plan itself)